The latest in search marketing

Portada del eBookCoordina IAB Reino Unido
Año 2008
Idioma English
Páginas 64

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The recent report from the IAB/PWC shows that internet advertising spend will top £2.7 billion in 2007. If this isn’t exciting enough, then the 44% growth in the paid search sector must go a long way to show that search engine marketing is working.

The last 18 months has seen some great developments in the Search industry, helping marketers realise the web’s potential for targeting their wares to consumers through search in a myriad of ways. Whether it’s Yahoo!’s new Panama platform, Google Analytics or Microsoft adCenter’s demographic targeting capabilities, it is these innovative tools that are helping advertisers create better, more meaningful connections with consumers.