Online Marketing Guide

Portada del eBookCoordina IAB Reino Unido
Año 2008
Idioma English
Páginas 92

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The UK’s advertisers and agencies no longer need persuading of the strengths of online, The industry is worth over £2 billion, and commands an 11.4% market share – that’s half the size of TV. There is an argument to say, however, that much of what has been achieved thus far is all down to trial and error, testing what worked and learning from what didn’t. What we need now is to take online marketing one step further and go about defining the ‘digital mindset’.

What is required is practical advice, sound knowledge, improved digital skills and a step by step guide to constructing an internet marketing campaign.