Mobile Outlook 2010

Coordina Mobile Marketer
Año 2010
Idioma English
Páginas 46
+info http://www.mobilemarketer.com/

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Mobile Marketer’s Mobile Outlook 2010 is designed to supply brands, agencies, publishers, retailers and mobile marketing firms with the necessary intelligence to make smart decisions to include mobile into the multichannel marketing and retailing mix.

It is quite clear from recent market activity – Google buying AdMob and Apple absorbing Quattro Wireless, Apple iPad and Google Nexus One launches, eBay’s record $500 million in mobile commerce last year – that mobile is no longer considered a niche medium.

Buoyed by results of mobile campaigns initiated last year, many brands are expected to ramp up their spending from six figures to seven. Richard Ting, mobile chief at No. 1 interactive agency R/GA, projects that mobile budgets will grow this year between 100 percent and 150 percent