Advertising and Games

Portada del eBook Autor IAB United Kingdom
Año 2010
Idioma English
Páginas 36

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At least 20.1 million people in the UK regularly play games across various platforms for hours on end each week (GameVision 2010). Uniquely, when we play a game our attention is focused solely on that media because to be distracted is to lose. Consequently 72% of gamers recall ads they’ve seen for brands in-game (Microsoft 2009). For advertisers, gaming is a medium that delivers outstanding, industry beating results - something every brand should want to be part of.

With a wealth of advertising options across games consoles, on the internet and on mobile, brands are now spoilt for choice. Creative executions include Dynamic In-Game Adverts, Fixed Product Placement, rich media ads around online social/casual games and gaming websites, re-skinning existing games and even creating your own.