Pharmaceutical Social Media: A Prescription for Change

Portada del eBookCoordina Shift Communications
Año 2010
Idioma English
Páginas 29

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There was a period of time in the not-so- distant past that social media for the pharmaceutical industry was considered nothing more than a fad. Skeptics scoffed at the job titles of “social media lead” and “new media director” proclaiming those jobs would be gone in a year. Those same skeptics swore that regulations, monitoring for adverse events and discussion around off-label usage would curtail any useful social media effort for pharma.