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Analytics programs can give marketers amazing insight into their marketing campaigns, but this wealth of data comes with a cost. There’s just so much information – and so many possible combinations of metrics and reports to track – that many marketers get overwhelmed trying to make sense of it all.
But don’t let data overload stop you from using analytics to improve your marketing effectiveness.
Our free ebook highlights the essential inbound marketing metrics for data-driven decision making, along with advice for how to use that data to improve and optimize your marketing efforts.