Managing the Social Media Mix

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Portada del eBookCoordina Involver
Año 2012
Idioma English
Páginas 8


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A step-by-step guide for figuring out your strategy—and the proper mix of marketing channels—in social media.

The term “marketing mix” refers to how a company allocates resources across the “4P’s” of marketing: Placement, Price, Product, and Promotion. The “social media mix” applies the same resource allocation concept to social media to determine how a company should allocate information to Twitter, blogs, Facebook, email, and so on.