Taking time off in late December is an annual tradition. Some companies close their doors for a few days; others operate on shortened schedules. While it’s natural to want time to enjoy the season, it’s no excuse to let your social media slack off.
Social media works best when content is kept fresh. Your customers may actually spend more time online during the holidays, and so might your competitors. And in the event of a crisis (or a rare opportunity), they’ll look to your social media for a response or statement.
So while you’re making holiday plans, peruse this list to make sure your social media strategy can survive – or even thrive – this season.