tag:blogger.com,1999:blog-40691846721975346062012-05-28T10:30:01.902+02:00Espacio para compartir, conversar y publicar sobre eBooks especializados en publicidad, marketing, comunicación, creatividad, internet,...Javier Cerezonoreply@blogger.comBlogger6125tag:blogger.com,1999:blog-4069184672197534606.post-63666802506185200112010-11-08T10:00:00.001+01:002011-08-02T18:57:56.485+02:00<div class='debook'><a title='Descargar ebook' href='http://www.experian-cheetahmail.es/recursos-emailing/whitepapers/digital-marketing-mix-1' target="_blank"><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/mix-digital.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Experian<br /><b>Año</b> 2010<br /><b>Idioma</b> Español<br /><b>Páginas</b> 17<br /><b>+info</b> <a href="http://www.experian-cheetahmail.es/" title="">http://www.experian-cheetahmail.es/</a><br /><br /><h2><a rel="nofollow" href="http://www.experian-cheetahmail.es/recursos-emailing/whitepapers/digital-marketing-mix-1" title="Descargar eBook">Descargar aquí</a></h2><span style="font-size:85%;">(Requiere un pequeño registro)</span><br /><br />En los últimos años, hemos presenciado una explosión digital. Los canales de comunicación digital como el email y el teléfono móvil han experimentado un gran crecimiento; y los foros web y de los medios sociales como Facebook y Twitter se han convertido en un punto central para buscar datos, comprar, conversación y amistad.<br /><br />La oportunidad que presenta este nuevo mundo digital para los responsables de marketing es enorme. La comunicación es instantánea y existe una multitud de canales disponibles para llegar a los consumidores, independientemente de su ubicación física.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-6366680250618520011?l=www.publiteca.es' alt='' /></div>Javier Cerezonoreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-60860012307088015752009-12-10T10:00:00.000+01:002009-12-10T10:00:08.748+01:00<img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/marketing-experiments.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Marketing Experiments<br /><b>Año</b> 2009<br /><b>Idioma</b> English<br /><b>Páginas</b> 25<br /><b>+info</b> <a href="http://www.marketingexperiments.com/" title="Marketing Experiments">http://marketingexperiments.com</a><br /><br /><h2><a rel="nofollow" href="http://www.marketingexperiments.com/images/multifiles/whitepapers/MEx-Optimize-your-Email-in-Three-Steps.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />It is far less expensive to retain a current customer than to find and acquire a new one. So before companies drain their marketing budget in a hunt for the ever-elusive net new customer, they are intensifying efforts to maximize revenue from their house email list.<br /><br />According to the MarketingSherpa 2010 Email Marketing Benchmark Report, retaining existing customers is your peers’ most important email marketing concern: How important are these email marketing objectives to your organization?<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-6086001230708801575?l=www.publiteca.es' alt='' /></div>Javier Cerezonoreply@blogger.com1tag:blogger.com,1999:blog-4069184672197534606.post-4697847214995694092009-11-24T10:00:00.000+01:002009-11-24T10:00:02.581+01:00<img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/checklist-socialmedia.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Vertical Response<br /><b>Año</b> 2009<br /><b>Idioma</b> English<br /><b>Páginas</b> 3<br /><b>+info</b> <a href="http://blog.verticalresponse.com/verticalresponse_blog/2009/11/your-social-media-planning-checklist.html" title="Vertical Response">http://blog.verticalresponse.com</a><br /><br /><h2><a rel="nofollow" href="http://www.verticalresponse.com/go/socialmedia-checklist" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Social Media moves faster than any other form of marketing. To make sure that you don’t miss out on opportunities, we put together a simple checklist. It contains things you should be doing to help build your social media presence in addition to your email marketing list. No theories, just actionable items that you can do today.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-469784721499569409?l=www.publiteca.es' alt='' /></div>Javier Cerezonoreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-14533481279461278212009-10-08T10:00:00.000+02:002009-10-08T10:00:00.701+02:00<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/gestorb.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Gestorb<br /><b>Año</b> 2009<br /><b>Idioma</b> Español<br /><b>Páginas</b> 9<br /><b>+info</b> <a href="http://www.gestorb.com/" title="Gestorb">http://gestorb.com</a><br /><br /><h2><a rel="nofollow" href="http://www.gestorb.com/documentos.aspx?d=1" title="Descargar eBook">Descargar aquí</a></h2><span style="font-size:85%;">(Requiere un pequeño registro para su descarga)</span><br /><br />Guía para introducirse en el mundo del email marketing profesional: ¿Qué es el Email Marketing? conceptos básicos, diferencia con el SPAM, ventajas y aplicaciones, ejemplos prácticos, requisitos y pasos debería seguir una empresa o emprendedor que desea comenzar a promocionar sus productos o servicios por medio del email.<br /><br />Este ebook fue compartido por Pablo Cavallo, gracias ;)<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-1453348127946127821?l=www.publiteca.es' alt='' /></div>Javier Cerezonoreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-44325174797487850792009-07-29T10:00:00.001+02:002009-07-29T13:25:00.309+02:00<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/sin-portada.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Jeff Jarvis<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 63<br /><b>+info</b> <a href="http://www.jarvisdirectmail.com/direct-mail-marketing-book.html" title="The direct mail marketing little black book">http://www.jarvisdirectmail.com</a><br /><br /><h2><a rel="nofollow" href="http://www.jarvisdirectmail.com/direct-mail-marketing-book.html" title="Descargar eBook">Descargar aquí</a></h2><span style="font-size:85%;">(Requiere un pequeño registro para su descarga)</span><br /><br />Reaching customers through direct mail is big business. Currently, over $41 billion dollars are spent annually on direct mail marketing in the United States. Because of the one-to-one nature of direct mail, you can target specific individuals who have a need for your product- increasing the likelihood of making a sale. You can also build lasting customer relationships that result in repeat business.<br /><br />If you include a reply device, you'll promote immediate response. Of course, you can use the number of responses to help measure the success of your campaign. Direct mail is the perfect way to reach selected prospects. And it can be a complement to your overall marketing mix. A direct mail package can be designed to make an instant sale, open a dialogue between the potential buyer and seller, or simply inform the potential buyer about a particular company's products and/ or services. Whatever the desired outcome of a direct mail effort, one fact remains- direct mail is a proven way to reach customers.<br /><br />Este ebook fue compartido por <a href="http://www.robertocarreras.es/" title="Roberto Carreras">Roberto Carreras</a>, gracias ;)<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-4432517479748785079?l=www.publiteca.es' alt='' /></div>Javier Cerezonoreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-50197562634548015292009-05-20T10:00:00.000+02:002009-05-20T10:00:01.109+02:00<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/B2B-marketing.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Marketo<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 17<br /><b>+info</b> <a href="http://www.marketo.com/" title="Marketing Automation">http://www.marketo.com</a><br /><br /><h2><a rel="nofollow" href="http://www.crmproject.com/content/pdf/crm7_web_wp_marketo_b2bemail_05_17_08.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />As B2B marketers, we spend a lot of time and money generating leads to create a pipeline for sales. But as you know, sales isn’t always enamored of the leads passed to them. Why?<br />- Only 25% of new leads are sales-ready.<br />- 25% are immediately disqualified.<br />- The remaining 50% needs to be nurtured.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-5019756263454801529?l=www.publiteca.es' alt='' /></div>Javier Cerezonoreply@blogger.com0