Publiteca | Ebooks, manuales y guías de publicidad, marketing, comunicación y social media

Social Network Numbers

2012-05-21T10:30:00.000+02:00

Autor Christopher Mills
Año 2012
Idioma English
Páginas 8
+info http://www.imoddigital.com

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When it comes to making marketing decisions around social media, it’s crucial to understand what each social network offers in terms of audience, size and such. This PDF file outlines the top social networks along with facts and figures about them.

The following social networks are included: Facebook, Twitter, Instagram, Pinterest, LinkedIn, FourSquare and Google+.

5 Steps to Effective Social Media Measurement

2012-05-07T10:30:00.000+02:00

Coordina Radian6
Año 2012
Idioma English
Páginas 16
+info http://www.radian6.com

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Measuring your initiatives is an important aspect of understanding how your social media efforts are performing, but many find it difficult to identify the specific metrics they need. But rest assured, there is a way.

In this ebook, you’ll find step-by-step processes and explanations for establishing metrics that help you track the progress of your social media efforts.

How to Craft a Successful Social Media Content Marketing Plan

2012-04-25T10:30:00.000+02:00

Coordina Radian6
Año 2012
Idioma English
Páginas 28
+info http://www.radian6.com/

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Setting up a Facebook page or Twitter account is easy. Using social media channels to foster authentic conversations with a community without a content plan is not. Whether a video, blog post or status update, content is the engine of the social web: It’s what gives brands something to talk about with their communities of customers and prospects. If you produce and share fantastically useful content, your community will be more likely to become customers, remain customers, and send you more customers.

Read the following ebook to learn how to create a content marketing plan so you can start creating content your community freely and gladly bookmarks, downloads and shares.

2012 Social Media Marketing Industry Report

2012-04-09T10:30:00.000+02:00

Autor Michael A. Stelzner
Año 2012
Idioma English
Páginas 42
+info http://www.socialmediaexaminer.com

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To understand how marketers are using social media, Social Media Examiner conducted its fourth annual 2012 Social Media Marketing Industry Report.

We set out to uncover the “who, what, where, when and why” of social media marketing with this report.

A significant 3800 marketers provided valuable insight you won’t find elsewhere.

If you’re responsible for marketing your business, you’ll want to closely analyze the pages of this free 42-page report and use it to persuade others.

Building Brands For The Connected World

2012-03-28T10:30:00.001+02:00

Coordinan Facebook y Forrester Consulting
Año 2012
Idioma English
Páginas 17
+info http://www.facebook.com

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To succeed in the connected world, marketers must create connected brands: brands that continuously engage with people when they want, where they want, and how they want — particularly through social media. To do so, they must first reconcile the gap between modern consumer behavior and outmoded marketing tactics. Then they will take the six steps outlined in this report to incorporate social marketing into their brand-building strategies.

In December 2011, Facebook commissioned Forrester Consulting to evaluate how marketing leaders are building brands in the connected world. Forrester conducted online surveys of 101 VP- and C-level marketing professionals and interviewed 12 CEOs, CMOs, and VPs of marketing and found that while most marketing leaders believe that social is highly important to brand-building, their current strategies are out of sync with how consumers prefer to interact with their offerings.

Facebook Pages - Mission control for your business on Facebook

2012-03-13T10:30:00.000+01:00

Coordina Facebook
Año 2012
Idioma English
Páginas 8
+info http://www.facebook.com

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Pages are the essential place for businesses to build connections with people. New Facebook Pages allows you to:

- Express your identity with visually engaging features such as the cover photo, profile picture, and views and apps.

- Drive engagement, people will see stories about how their friends are interacting with your Page throughout your Page timeline.

- Reach your audience wherever they are, on the web or mobile.

- Respond to people in a quick, more personal way.

Social Media Workbook for B2B Marketers

2012-02-22T10:30:00.000+01:00

Coordina Marketo
Año 2012
Idioma English
Páginas 46
+info http://www.marketo.com

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This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing social media marketing applications effectively.

Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies.

This definitive guide offers a mix of basic and advanced social media tactics, sample templates, plus practical advice to help you gain the most out of your efforts in social media.

Best of Smashing Magazine

2012-02-21T10:30:00.000+01:00

Coordina Smashing Magazine
Año 2012
Idioma English
Páginas 409
+info http://www.smashingmagazine.com

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The eBook contains the best articles that have been published on Smashing Magazine in the last five years — and by “best,” we mean the most useful, most interesting or most inspiring. The articles have been carefully edited, proofread and updated for your convenience and reading pleasure on your eBook reader.

It discusses usability issues and the principles of effective Web design. It covers the guidelines for beautiful and effective typography, and it spotlights methods of responsive Web design. In addition, you’ll learn how to master professional Photoshop techniques, explore storytelling in your designs, and focus on three key areas to polish your content strategy. Never thought that harmony between designers and developers was possible? Dig in to see how the two camps can collaborate productively and learn from each other.

Managing the Social Media Mix

2012-02-16T10:30:00.000+01:00

Coordina Involver
Año 2012
Idioma English
Páginas 8
+info http://involver.com

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A step-by-step guide for figuring out your strategy—and the proper mix of marketing channels—in social media.

The term “marketing mix” refers to how a company allocates resources across the “4P’s” of marketing: Placement, Price, Product, and Promotion. The “social media mix” applies the same resource allocation concept to social media to determine how a company should allocate information to Twitter, blogs, Facebook, email, and so on.

The Changing Face of Communications

2012-02-15T10:30:00.000+01:00

Coordina Lewis PR
Año 2012
Idioma English
Páginas 40
+info http://www.lewispr.com

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In this book, we share advice on how to use digital marketing techniques and social media to boost your communications programs. Although this is a ‘how to’ book, many of you are still asking ‘why?’ Why care about social media? Why talk about digital PR?

Typically, questions revolve around measurement, value, resources and control. We hope to answer some of these questions here.

Social media is evolving fast. It is merging with journalism and Public Relations and hence the communications industry is undergoing seismic change. This process has been called disintermediation but it’s more like disintegration of the status quo.

Communicators now need to be more technical, visual and responsive to the market. In practical terms, this means we need to master a wider range of skills and adopt a more agile approach.

Learning LinkedIn From the Experts

2012-02-06T10:30:00.000+01:00

Coordina Hubspot
Año 2012
Idioma English
Páginas 55
+info http://www.hubspot.com

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LinkedIn is the largest professional social network online today with an astounding 135 million users and a targeted audience of business professionals.

If you are a business professional and you do not have a powerful presence on LinkedIn, you are undoubtedly missing valuable opportunities to connect and grow your business.

this ebook will walk you through the process of developing your presence, building your network, marketing your business, marketing yourself, and measuring your results. The content in this ebook is written by five LinkedIn experts in the marketing space.

The 2012 Community Manager Report

2012-02-02T10:31:00.000+01:00

Autor Jason Keath
Año 2012
Idioma English
Páginas 15
+info http://socialfresh.com/cm2012

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The community manager is the most popular role among social media teams (according to Altimeter). It has emerged as the main public face of the social media efforts for most companies. Some companies choose to use junior level employees to manage their online communities, while others commit large teams with hierarchies to the task.

Last year, Social Fresh launched our first Community Manager report. And this year we have gathered even more data from twice as many community managers.

Taking, texting, poking and dating: How teenagers are using technology in their social lives

2012-01-17T10:30:00.000+01:00

Coordina Ericsson
Año 2012
Idioma English
Páginas 8
+info http://www.ericsson.com/

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In an era of online social networking, it may come as a surprise that teenagers’ preferred form of communication doesn’t rely on technology. Asked what form of communication they would miss most if it were taken away, the vast majority of respondents replied “face-to- face.” Less than half as many said they would miss texting the most, putting it in second place. Meanwhile, Facebook use came in as only the fourth most popular, after talking on the mobile phone.

Meeting IRL (in real life) is best because it provides the complete context, including body language and non- verbal cues. This is especially important considering the way teenagers often use sarcasm. Texting remains the teenager’s tool of choice when face time isn’t an option. In fact, it dominates high-school kids’ social lives. One of the reasons is convenience – it allows them to communicate while multitasking. They are able to send a text to friends between classes, at parties, out shopping, and at home while doing chores or watching TV – it does not interrupt the flow of their lives.

Digital Video Advertising Trends: 2012

2012-01-16T10:30:00.000+01:00

Coordina Break Media
Año 2012
Idioma English
Páginas 15
+info http://www.breakmedia.com/

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Digital video advertising is growing strongly with Forrester predicting U.S. online video ad spend will reach $5.4 billion by 2016 (from $2.0 billion in 2011). As audiences flock to content offered by digital video platforms, marketers are increasingly under pressure to find and reach this new breed of consumer by utilizing innovative technologies, tactics and creative executions. As such, video advertising has become a driving force behind the ongoing metamorphosis of the digital media landscape.

Break Media partnered with market research leader Advertiser Perceptions Inc. for its second in-depth study of digital video advertising. Our goals were to look how advertisers planned video ad spend in 2011 compared to their actual spend, what formats and practices are growing, and how and where advertisers plan to place video ads the next 12 months.

30 Ideas for your social media plan

2012-01-11T10:30:00.000+01:00

Coordina Radian6
Año 2012
Idioma English
Páginas 13
+info http://www.radian6.com

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Looking for fresh ideas to add to your 2012 Social Media Plan? Radian6 has sifted through his most-shared posts from 2011 and compressed them into 30 Ideas.

You’ll learn how to integrate social throughout your entire business, train your employees, find the content sweet spots, listen for business intelligence, delight your fans, handle your detractors, and measure your growing influence.

Olympic Games - Moderation guidelines for social media

2012-01-10T10:30:00.001+01:00

Coordina International Olympic Commitee
Año 2011
Idioma English
Páginas 4
+info http://www.olympic.org

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The International Olympic Commitee actively encourages and supports athletes and other accredited persons at the Olympic Games to take part in ‘social media’ and to post, blog and tweet their experiences. Such activity must respect the Olympic Charter and must comply with the following. As a general rule, the IOC encourages all social media and blogging activity at the Olympic Games provided that it is not for commercial and/or advertising purposes and that it does not create or imply an unauthorised association of a third party with the IOC, the Olympic Games or the Olympic Movement.

The Value of Influence: The Ultimate Guide to Influencer Marketing

2011-12-21T10:30:00.000+01:00

Coordina Openview
Año 2011
Idioma English
Páginas 24
+info http://labs.openviewpartners.com

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It’s no secret that influence plays a significant role in business. Entrepreneurs are often influenced by the mentors they’ve worked under. Employees are influenced by their company’s culture. And perhaps most importantly, buyers are influenced by the ones they trust when it comes to making critical purchasing decisions.

Building that kind of trust takes time, of course. Fortunately, chances are there’s already a group of people out there who’ve earned the respect of many of your potential customers. The question is, how can you take advantage of that influence to increase brand awareness and boost revenue?

This eBook takes you through every step of the influencer marketing process, arming you with all the tools needed to not only engage with industry thought leaders, but to become one yourself! Inside you’ll find insights and ideas from top influencer specialists like Nick Hayes of Influencer50, Joe Pulizzi of the Content Marketing Institute, Eloqua’s Joe Chernov and more!

Inbound Marketing Analytics

2011-12-14T10:30:00.001+01:00

Coodina Hubspot
Año 2011
Idioma English
Páginas 65
+info http://www.hubspot.com/

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Analytics programs can give marketers amazing insight into their marketing campaigns, but this wealth of data comes with a cost. There’s just so much information – and so many possible combinations of metrics and reports to track – that many marketers get overwhelmed trying to make sense of it all.

But don’t let data overload stop you from using analytics to improve your marketing effectiveness.

Our free ebook highlights the essential inbound marketing metrics for data-driven decision making, along with advice for how to use that data to improve and optimize your marketing efforts.

99 Tools to Help You Generate Leads with Social Media

2011-11-03T11:00:00.000+01:00

Coordina Hubspot and 60 Second Marketer
Año 201
Idioma English
Páginas 17
+info http://www.hubspot.com

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More and more businesses are using social media marketing to get leads and turn those leads into sales. All it takes is a good strategy, excellent implementation and tools to help you manage and monitor your campaigns. In this ebooks, Jamie Turner and 60 Second Marketer have collected those tools that can help you manage, create and monitor your social marketing efforts.

Whether you are just launching your social marketing or are at the stage where you are optimizing your efforts, this ebook will give you tools to help you: manage multiple social media channels, create and integrate content, monitor qualitative social media (Sentiment Monitoring) and monitor quantitative social media (Tracking and Analytics).

Oh my god what happened and what should i do?

2011-10-24T10:30:00.001+02:00

Coordina Innovative Thunder
Año 2010
Idioma English
Páginas 172
+info http://www.ohmygodwhathappened.com

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(Requiere un tweet)

A lot of things have happened during the past few years. New media have become far more than just toys for nerds; they now have an impact on everybody’s life to a greater extent than ever before – from the cell phone in your pocket and industries fighting to survive down to your old high-school friend you block on Facebook to prevent him from bothering you every time you’re online.

We’re currently experiencing a time of change – a change during which a whole generation is evolving; this generation is growing up with an entirely new media behavior. It can’t imagine a world without new media.

Now, also, the marketing industry must adapt, since you can hardly reach this generation using means and methods from the past.

Este ebook fue compartido por @alenegriyo, gracias ;)

Best Global Brands 2011

2011-10-17T11:00:00.000+02:00

Coordina Interbrand
Año 2011
Idioma English
Páginas 73
+info http://www.interbrand.com

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Due to the volatile markets and uncertain business climate that characterized 2011, brands are in the midst of adapting to a new reality. “Uncertainty is the new status quo, so today’s brands need to be quick and nimble,” remarked Jez Frampton, Interbrand’s Global Chief Executive Officer. “Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world.”

This year’s Top 100 Best Global Brands have demonstrated that, despite an erratic economic landscape, they are constantly flexing, evolving and innovating – all in an effort to meet the new needs of today’s consumer. “By refining digital strategies and strengthening social networks, today’s most valuable brands are creating more relevant customer engagements. These brands have seized opportunities to host richer, more tailored experiences, which, in turn, help drive longer-term loyalty and value among consumers and partners alike,” noted Frampton.

Cisco Connected World Technology Report

2011-10-06T10:30:00.000+02:00

Coordina Cisco
Año 2011
Idioma English
Páginas 36
+info http://www.cisco.com

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This report demonstrate the role of the network in our lives with an international workforce study of nearly 3000 people. The study revealed that one in three college students and young professionals consider the Internet to be as important as air, water, food, and shelter.

The report findings provide insight into the mind-set, expectations, and behavior of the world's next-generation workforce and how these workers will influence: business communications, mobile lifestyles, hiring practices, talent retention and corporate security.

Zero Moment Of Truth - Google

2011-10-04T10:30:00.000+02:00

Autor Jim Lecinski
Año 2011
Idioma English
Páginas 75
+info http://www.zeromomentoftruth.com

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The way we shop is changing and marketing strategies are simply not keeping pace. Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.

At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT. This ebook shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

2011 Social Media Marketing Industry Report

2011-10-03T10:30:00.000+02:00

Autor Michael a: Stelzner
Año 2011
Idioma English
Páginas 41
+info http://www.socialmediaexaminer.com

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To understand how marketers are using social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. We set out to uncover the “who, what, where, when and why” of social media marketing with this report.

A significant 3300 social media marketers provided valuable insight you won’t find elsewhere. In this free report, you’ll discover:

- The top 10 social media questions marketers want answered
- How much time marketers invest with social media activities
- The top benefits of social media marketing and how time invested affects results
- The most used social media tools and services
- Marketers’ future social media plans
- Activities social media marketers are outsourcing

Social Business Readiness: How Advanced Companies Prepare Internally

2011-09-20T11:00:00.000+02:00

Autor Jeremiah Owyang
Año 2011
Idioma English
Páginas 29
+info http://www.web-strategist.com/blog/

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Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. While the incidence of social media crises is on the rise, we found that more than three-fourths (76%) could have been diminished or averted had companies invested internally.

Learn from where others have succeeded and failed – companies should follow the Social Business Hierarchy of Needs. First, develop business objectives and establish governance, then get organized by establishing a team and a process to deal with crises. Next, connect business units to increase coordination and reduce duplication. Finally, weave real-time market response into business processes and planning.