<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-4069184672197534606</id><updated>2012-05-28T10:30:01.902+02:00</updated><category term='ensayo'/><category term='mobile'/><category term='influencia'/><category term='relaciones públicas'/><category term='2009'/><category term='magazine'/><category term='display'/><category term='tiempo'/><category term='banca'/><category term='código'/><category term='B2B'/><category term='escritura'/><category term='farmacéutico'/><category term='ranking'/><category term='linkedin'/><category term='consumidor'/><category term='marketing viral'/><category term='buzz'/><category term='contenido'/><category 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term='youtube'/><category term='français'/><category term='arte'/><category term='publicidad'/><category term='2012'/><category term='CPC'/><category term='política'/><category term='alimentación'/><category term='comunicación'/><category term='SEM'/><category term='klout'/><category term='guerrilla'/><category term='comercio'/><category term='internet'/><category term='medios'/><category term='2004'/><category term='tecnología'/><category term='word of mouth'/><category term='visibilidad'/><category term='1986'/><category term='inteligencia'/><category term='branding'/><category term='venta'/><category term='deporte'/><category term='ROI'/><category term='english'/><category term='planificación'/><category term='1999'/><category term='glosario'/><category term='português'/><category term='2010'/><category term='inversión'/><category term='herramientas'/><category term='widgets'/><category term='2005'/><category term='networks'/><category term='sostenible'/><category term='historia'/><category term='wikipedia'/><category term='publiteca'/><category term='tipografía'/><category term='información'/><category term='usuarios'/><category term='SEO'/><category term='comunidad'/><category term='1988'/><category term='twitter'/><category term='institucional'/><category term='ONG'/><category term='marketing emocional'/><category term='marketing afiliación'/><category term='social media'/><category term='audiovisual'/><category term='profesiones'/><category term='foursquare'/><category term='community manager'/><category term='diccionario'/><title type='text'>Publiteca | Ebooks, manuales y guías de publicidad, marketing, comunicación y social media</title><subtitle type='html'>Espacio para compartir, conversar y publicar sobre eBooks especializados en publicidad, marketing, comunicación, creatividad, internet,...</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.publiteca.es/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/-/facebook'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/search/label/facebook'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/-/facebook/-/facebook?start-index=26&amp;max-results=25'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>46</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-5295298000457387075</id><published>2012-03-28T10:30:00.001+02:00</published><updated>2012-03-28T10:30:01.609+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='marca'/><category scheme='http://www.blogger.com/atom/ns#' term='2012'/><category scheme='http://www.blogger.com/atom/ns#' term='tendencias'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='english'/><title type='text'>Building Brands For The Connected World</title><content type='html'>&lt;div class="debook1"&gt;&lt;a title="Descargar ebook" href="http://fbrep.com/wp/building_brands.pdf"&gt;&lt;img alt="Descargar ebook" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/building_brands.jpg" style="border:none; padding:0" width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.es/publiteca2/descarga.png" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordinan&lt;/b&gt; Facebook y Forrester Consulting&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2012&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; English&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 17&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.facebook.com" title="Facebook" target="_blank"&gt;http://www.facebook.com&lt;/a&gt;  &lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://fbrep.com/wp/building_brands.pdf" title="Descargar eBook"&gt;Descargar&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;To succeed in the connected world, marketers must create connected brands: brands that continuously engage with people when they want, where they want, and how they want — particularly through social media. To do so, they must first reconcile the gap between modern consumer behavior and outmoded marketing tactics. Then they will take the six steps outlined in this report to incorporate social marketing into their brand-building strategies.&lt;br /&gt;&lt;br /&gt;In December 2011, Facebook commissioned Forrester Consulting to evaluate how marketing leaders are building brands in the connected world. Forrester conducted online surveys of 101 VP- and C-level marketing professionals and interviewed 12 CEOs, CMOs, and VPs of marketing and found that while most marketing leaders believe that social is highly important to brand-building, their current strategies are out of sync with how consumers prefer to interact with their offerings.&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-5295298000457387075?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/5295298000457387075/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2012/03/building-brands-for-connected-world.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/5295298000457387075'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/5295298000457387075'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2012/03/building-brands-for-connected-world.html' title='Building Brands For The Connected World'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-3491394721544852018</id><published>2012-03-13T10:30:00.000+01:00</published><updated>2012-03-13T10:30:03.356+01:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='2012'/><category scheme='http://www.blogger.com/atom/ns#' term='organización'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='english'/><title type='text'>Facebook Pages - Mission control for your business on Facebook</title><content type='html'>&lt;div class="debook1"&gt;&lt;a title="Descargar ebook" href="http://ads.ak.facebook.com/ads/FacebookAds/Pages_Product_Guide_022712.pdf"&gt;&lt;img alt="Descargar ebook" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/facebook_pages_2012.jpg" style="border:none; padding:0" width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.es/publiteca2/descarga.png" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordina&lt;/b&gt; Facebook &lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2012 &lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; English&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 8&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.facebook.com" title="Facebook for Business" target="_blank"&gt;http://www.facebook.com&lt;/a&gt;  &lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://ads.ak.facebook.com/ads/FacebookAds/Pages_Product_Guide_022712.pdf" title="Descargar eBook"&gt;Descargar&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;Pages are the essential place for businesses to build connections with people. New Facebook Pages allows you to:&lt;br /&gt;&lt;br /&gt;- Express your identity with visually engaging features such as the cover photo, profile picture, and views and apps.&lt;br /&gt;&lt;br /&gt;- Drive engagement, people will see stories about how their friends are interacting with your Page throughout your Page timeline.&lt;br /&gt;&lt;br /&gt;- Reach your audience wherever they are, on the web or mobile.&lt;br /&gt;&lt;br /&gt;- Respond to people in a quick, more personal way.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-3491394721544852018?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/3491394721544852018/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2012/03/facebook-pages-mission-control-for-your.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/3491394721544852018'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/3491394721544852018'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2012/03/facebook-pages-mission-control-for-your.html' title='Facebook Pages - Mission control for your business on Facebook'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-5089140780374467460</id><published>2012-01-09T10:30:00.000+01:00</published><updated>2012-01-09T10:30:02.251+01:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='blogs'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='widgets'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='tips'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='twitter'/><category scheme='http://www.blogger.com/atom/ns#' term='youtube'/><title type='text'>Social Media Tactical Plan</title><content type='html'>&lt;div class="debook1"&gt;&lt;a title="Descargar ebook" href="http://www.marketo.com/library/Social-Media-Plan-Template.pdf"&gt;&lt;img alt="Descargar ebook" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/social_media_tactical.jpg" style="border:none; padding:0" width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.es/publiteca/descarga.png" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordina&lt;/b&gt; Marketo&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; English&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 8&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/social-media-tactical-plan.php" title="#" target="_blank"&gt;http://www.marketo.com&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://www.marketo.com/library/Social-Media-Plan-Template.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;&lt;br /&gt;Social media plays an important role in the B2B decision-making process. Use this sample plan to help you create tactical objectives in order to accomplish the two primary goals of social media: Drive more unique traffic to your website and convert anonymous traffic to known visitors.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-5089140780374467460?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/5089140780374467460/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2012/01/social-media-tactical-plan.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/5089140780374467460'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/5089140780374467460'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2012/01/social-media-tactical-plan.html' title='Social Media Tactical Plan'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-352347512347399296</id><published>2011-12-13T10:30:00.000+01:00</published><updated>2011-12-13T10:30:02.332+01:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='analítica'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><title type='text'>Estadísticas de las páginas de Facebook</title><content type='html'>&lt;div class="debook1"&gt;&lt;a title="Descargar ebook" href="http://ads.ak.facebook.com/ads/FacebookAds/Page_Insights_es_ES.pdf"&gt;&lt;img alt="Descargar ebook" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/facebook_insights_ii.jpg" style="border:none; padding:0" width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.es/publiteca2/descarga.png" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordina&lt;/b&gt; Facebook&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 15&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.facebook.com/" title="Facebook Insights" target="_blank"&gt;http://www.facebook.com&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://ads.ak.facebook.com/ads/FacebookAds/Page_Insights_es_ES.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;&lt;br /&gt;Facebook Insights proporciona a los propietarios de páginas de Facebook métricas sobre su contenido. Al comprender y analizar las tendencias en el crecimiento de usuarios y su demografía, el consumo y la creación de contenido, los propietarios estarán mejor preparados para mejorar su negocio con Facebook.&lt;br /&gt;&lt;br /&gt;En esta guía, nos centramos en las nuevas herramientas de análisis de su página y le ayudarémos a comprender la información que proporcionan. Esta información se puede utilizar para ajustar las páginas con el fin de aumentar la participación.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-352347512347399296?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/352347512347399296/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/12/estadisticas-de-las-paginas-de-facebook.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/352347512347399296'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/352347512347399296'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/12/estadisticas-de-las-paginas-de-facebook.html' title='Estadísticas de las páginas de Facebook'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-107785223644763304</id><published>2011-12-12T10:30:00.000+01:00</published><updated>2011-12-12T10:30:03.860+01:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Google +'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='linkedin'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='twitter'/><title type='text'>III Estudio sobre redes sociales en Internet</title><content type='html'>&lt;div class="debook1"&gt;&lt;a title="Descargar ebook" href="http://iabspain.net/descargas/descarga.php?id=173"&gt;&lt;img alt="Descargar ebook" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/estudio_rrss_2011.jpg" style="border:none; padding:0" width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.es/publiteca2/descarga.png" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordinan&lt;/b&gt; IAB España y Elogia&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 55&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://iabspain.net/ver.php?mod=noticias&amp;identificador=123" title="III Estudio sobre redes sociales en Internet" target="_blank"&gt;http://iabspain.net&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://iabspain.net/descargas/descarga.php?id=173" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;&lt;br /&gt;El III Estudio sobre redes sociales en Internet confirma que 75% de los internautas españoles de 18-55 años utiliza las redes sociales, con un crecimiento ralentizado con respecto a 2010 (70%). Parece claro, por tanto, que será difícil incrementar la penetración de las redes a corto plazo, si bien aún queda margen de crecimiento entre los internautas actuales: el 16% de quienes no usan redes sociales manifiestan su interés en ellas.&lt;br /&gt;&lt;br /&gt;La rápida penetración de teléfonos avanzados (smartphones) en los últimos años ha impulsado el uso de Internet en movilidad y, dentro de él, el acceso a redes sociales, donde la publicación de actividades diarias se presenta como uno de los usos más destacados por los usuarios. Twitter es la red móvil por excelencia (el 27% de los encuestados accede a ella a través de su teléfono), seguida por Tuenti (23%) y por Facebook (21%).&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-107785223644763304?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/107785223644763304/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/12/iii-estudio-sobre-redes-sociales-en.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/107785223644763304'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/107785223644763304'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/12/iii-estudio-sobre-redes-sociales-en.html' title='III Estudio sobre redes sociales en Internet'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-3680627282835267478</id><published>2011-10-25T10:30:00.000+02:00</published><updated>2011-10-25T10:30:00.694+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='web 2.0'/><category scheme='http://www.blogger.com/atom/ns#' term='foursquare'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='twitter'/><title type='text'>Dos punto qué?</title><content type='html'>&lt;div class="debook1"&gt;&lt;a title="Descargar ebook" href="http://www.bubok.es/libros/199448/Dos-punto-que"&gt;&lt;img alt="Descargar ebook" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/dospuntoque.jpg" style="border:none; padding:0" width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.es/publiteca2/descarga.png" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Autor&lt;/b&gt; José Tortosa&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 118&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://dospuntoque.com/" title="Dos punto qué?" target="_blank"&gt;http://dospuntoque.com&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://www.bubok.es/libros/199448/Dos-punto-que" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;span style="font-size:85%"&gt;(Descarga desde Bubok)&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Las Redes Sociales son un fenómeno “nuevo” un gran paso, comparable con la Revolución Industrial. &lt;br /&gt;&lt;br /&gt;Las redes sociales son la evolución de la comunicación de las personas, que han ido de forma paralela a la tecnología que nos rodea, según los nuevos canales colectivos y confianza generalizada.&lt;br /&gt;&lt;br /&gt;Las personas necesitamos comunicarnos unos con otros, a cada uno le gusta un tipo de comunicación, pero las redes sociales han calado dentro de nuestras vidas por la facilidad de transmitir lo que queremos a nuestros “contactos” en cualquier momento.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-3680627282835267478?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/3680627282835267478/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/10/dos-punto-que.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/3680627282835267478'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/3680627282835267478'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/10/dos-punto-que.html' title='Dos punto qué?'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-758504081896965160</id><published>2011-10-19T11:00:00.000+02:00</published><updated>2011-10-19T11:00:06.672+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Google +'/><category scheme='http://www.blogger.com/atom/ns#' term='foursquare'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='visibilidad'/><category scheme='http://www.blogger.com/atom/ns#' term='twitter'/><category scheme='http://www.blogger.com/atom/ns#' term='ensayo'/><category scheme='http://www.blogger.com/atom/ns#' term='klout'/><title type='text'>Redefiniendo a Klout: Un Juego Social de Notoriedad</title><content type='html'>&lt;div class="debook1"&gt;&lt;a title="Descargar ebook" href="http://www.slideshare.net/mendezlife/ensayo-redefiniendo-a-klout"&gt;&lt;img alt="Descargar ebook" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/klout_ensayo.jpg" style="border:none; padding:0" width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.es/publiteca2/descarga.png" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Autor&lt;/b&gt; Rafael Mendez&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 25&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.misapisportuscookies.com/2011/10/redefiniendo-a-klout/" title="Mis apis por tus cookies" target="_blank"&gt;http://www.misapisportuscookies.com&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://www.slideshare.net/mendezlife/ensayo-redefiniendo-a-klout" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;span style="font-size:85%"&gt;(Descarga desde Slideshare)&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;¿Cuál es su importancia? ¿Para qué sirve? ¿Cómo interpretar sus datos? Klout es un servicio online gratuito de medición de actividad en redes sociales. La startup se define a sí misma como “El Estándar para la Influencia”. Esta autoproclamación ha generado mucho debate entre los profesionales del marketing digital. En primer lugar, la arrogancia de declararse como “Estándar” cae un poco mal. En segundo término, el concepto “Influencia” parece un poco grande para lo que realmente hace el servicio.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-758504081896965160?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/758504081896965160/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/10/redefiniendo-klout-un-juego-social-de.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/758504081896965160'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/758504081896965160'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/10/redefiniendo-klout-un-juego-social-de.html' title='Redefiniendo a Klout: Un Juego Social de Notoriedad'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-875177429921975724</id><published>2011-09-14T11:00:00.000+02:00</published><updated>2011-09-14T23:23:04.243+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='publicidad'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='internet'/><category scheme='http://www.blogger.com/atom/ns#' term='nuevos formatos'/><category scheme='http://www.blogger.com/atom/ns#' term='english'/><title type='text'>Facebook: Sponsored stories for Premium and Marketplace</title><content type='html'>&lt;div class="debook"&gt;&lt;a title="Descargar ebook" href="http://ads.ak.facebook.com/ads/FacebookAds/Sponsored_Stories_Guide_042511.pdf"&gt;&lt;img alt="Descargar ebook" src="http://ideacreativa.es/publiteca2/descarga.png" style="border:none; padding:0" width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/facebook_historias_patrocinadas.jpg" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordina&lt;/b&gt; Facebook&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; English&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 13&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.facebook.com/business/" title="Facebook Business" target="_blank"&gt;http://www.facebook.com/business&lt;/a&gt;  &lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://ads.ak.facebook.com/ads/FacebookAds/Sponsored_Stories_Guide_042511.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;Now with Sponsored Stories, you can increase the visibility of these powerful News Feed stories when they relate to your organization or business. No matter how many fans you have, they are only a portion of the people you can reach on Facebook. Sponsored Stories broadens your reach by allowing your fans to help their friends discover your brand and connect with your campaign objectives. Like Facebook Ads, Sponsored Stories are non-disruptive and respect people’s privacy settings. There are seven types of Sponsored Stories that each surface different types of content.&lt;br /&gt;&lt;br /&gt;Sponsored Stories also support the content that your Facebook Page publishes to its fans. The dynamic nature and unique algorithm behind each person’s News Feed means that each person’s experience is different on Facebook. For Page owners, this means that some of your fans do not see your valuable Page posts (status updates, videos, photos) in their News Feed. Sponsored Stories for Page Posts allows Page owners to ensure your fans see the content that your Page publishes&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-875177429921975724?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/875177429921975724/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/09/facebook-sponsored-stories-for-premium.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/875177429921975724'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/875177429921975724'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/09/facebook-sponsored-stories-for-premium.html' title='Facebook: Sponsored stories for Premium and Marketplace'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-1288391443329623838</id><published>2011-09-06T02:00:00.000+02:00</published><updated>2011-09-06T02:00:03.443+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='marca'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='estrategia'/><category scheme='http://www.blogger.com/atom/ns#' term='english'/><title type='text'>The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing</title><content type='html'>&lt;div class="debook"&gt;&lt;a title="Descargar ebook" href="http://www.comscore.com/layout/set/popup/request/Presentations/2011/The_Power_of_Like_Report_Request"&gt;&lt;img alt="Descargar ebook" src="http://ideacreativa.es/publiteca2/descarga.png" style="border:none; padding:0" width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/power_of_like.jpg" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordina&lt;/b&gt; Comscore &lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; English&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 24&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/The_Power_of_Like_How_Brands_Reach_and_Influence_Fans_Through_Social_Media_Marketing" title="Comscore" target="_blank"&gt;http://www.comscore.com&lt;/a&gt;  &lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://www.comscore.com/layout/set/popup/request/Presentations/2011/The_Power_of_Like_Report_Request" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;span style="font-size:85%"&gt;(Requiere registro previo)&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft Bing – to show the impact of these impressions on Fans and Friends and help illustrate how brands today need to be thinking about their social marketing initiatives.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-1288391443329623838?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/1288391443329623838/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/09/power-of-like-how-brands-reach-and.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/1288391443329623838'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/1288391443329623838'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/09/power-of-like-how-brands-reach-and.html' title='The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-7924096157903987323</id><published>2011-09-05T02:00:00.001+02:00</published><updated>2011-09-05T18:11:54.626+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='foursquare'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='tuenti'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='estudios'/><category scheme='http://www.blogger.com/atom/ns#' term='usuarios'/><category scheme='http://www.blogger.com/atom/ns#' term='twitter'/><title type='text'>Generación 2.0 2011 - Hábitos de uso de las redes sociales en adolescentes de España y América Latina</title><content type='html'>&lt;div class="debook"&gt;&lt;a href="http://www.slideshare.net/ucjc/generacin-20-2011-hbitos-de-usos-de-las-redes-sociales-en-los-adolescentes-de-espaa-y-amrica-latina" title="Descargar ebook"&gt;&lt;img alt="Descargar ebook" height="270" src="http://ideacreativa.es/publiteca2/descarga.png" style="border: none; padding: 0;" width="200" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;img alt="Portada del eBook" border="0" height="270" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/generacion2011.jpg" style="float: left; margin: 0 10px 5px 0;" width="200" /&gt;&lt;b&gt;Coordina&lt;/b&gt; Universidad Camilo José Cela&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 20&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.ucjc.edu/index.php?section=universidad/sala-prensa/notas-prensa/noticia&amp;amp;news=2303" target="_blank" title="Universidad Camilo José Cela"&gt;http://www.ucjc.edu/&lt;/a&gt;&lt;h2&gt;&lt;br /&gt;&lt;a href="http://www.slideshare.net/ucjc/generacin-20-2011-hbitos-de-usos-de-las-redes-sociales-en-los-adolescentes-de-espaa-y-amrica-latina" rel="nofollow" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;span style="font-size: 85%;"&gt;(Descarga desde Slideshare)&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;El Informe Generación 2.0 2011 supone una continuación de dos estudios precedentes publicados en 2009, centrado geográficamente en la Comunidad de Madrid, y en 2010, extendido al resto de Comunidades Autónomas.&lt;br /&gt;&lt;br /&gt;El estudio actual tiene como objetivo realizar un análisis comparativo entre varios países de habla castellana, explorando los comportamientos y actitudes que manifiestan los adolescentes sobre sus hábitos de uso de las redes sociales. Para ello se tomaron muestras de adolescentes de seis países diferentes: Argentina, Colombia, Ecuador, España, México yVenezuela.&lt;br /&gt;&lt;br /&gt;En definitiva, se pretende observar en qué medida se producen efectos globales en el uso de las redes sociales por parte de los adolescentes, independientemente de su país de procedencia y, a la vez, detectar aquellos efectos locales, esto es, las características diferenciales en cada uno de los países analizados.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-7924096157903987323?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/7924096157903987323/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/09/generacion-20-2011-habito-de-uso-de-las.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/7924096157903987323'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/7924096157903987323'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/09/generacion-20-2011-habito-de-uso-de-las.html' title='Generación 2.0 2011 - Hábitos de uso de las redes sociales en adolescentes de España y América Latina'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-1336684151765846611</id><published>2011-08-02T19:49:00.004+02:00</published><updated>2011-08-02T23:47:41.722+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='organización'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='english'/><title type='text'>Building your business with Facebook pages</title><content type='html'>&lt;div class="debook"&gt;&lt;a title="Descargar ebook" href="http://ads.ak.facebook.com/ads/FacebookAds/FB_PagesGuide_MediaKit_051611.pdf"&gt;&lt;img alt="Descargar ebook" src="http://ideacreativa.es/publiteca2/descarga.png" style="border:none; padding:0" width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/business_fanpage.jpg" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordina&lt;/b&gt; Facebook&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; English&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 20&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.facebook.com" title="Facebook for Business" target="_blank"&gt;http://www.facebook.com&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://ads.ak.facebook.com/ads/FacebookAds/FB_PagesGuide_MediaKit_051611.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;&lt;br /&gt;Every day, over 150 million people in the US visit Facebook to connect with friends and their favorite businesses, brands and organizations. Creating a Page for your business is the first step to building lasting conversations with your customers on Facebook. And it’s fast, easy and free!  &lt;br /&gt;&lt;br /&gt;To get started, download the Facebook Pages Manual and follow the step-by-step instructions for creating a basic Page. If you already have a Page, and want to know more about our recent improvements, visit our Page Upgrade Guide.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-1336684151765846611?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/1336684151765846611/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/08/building-your-business-with-facebook.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/1336684151765846611'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/1336684151765846611'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/08/building-your-business-with-facebook.html' title='Building your business with Facebook pages'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-3777324220141244002</id><published>2011-06-08T11:00:00.002+02:00</published><updated>2011-07-31T03:41:35.709+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='english'/><title type='text'>Facebook Page Marketing 2011</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://www.hubspot.com/ebooks/facebook-page-marketing-ebook-2011/'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/facebook_marketing_2011.jpg" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordina&lt;/b&gt; Hubspot&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; English&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 34&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.hubspot.com/ebooks/facebook-page-marketing-ebook-2011/" title="Hubspot" target="_blank"&gt;http://www.hubspot.com&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://www.hubspot.com/ebooks/facebook-page-marketing-ebook-2011/" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;span style="font-size:85%"&gt;(Requiere registro previo)&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;This ebook is based on a transcript from the webinar, Facebook Page Marketing with Q&amp;A, provided by HubSpot and Social Fresh. In it, you will read insights from leading social media experts, Jason Keath, founder of Social Fresh, Justin Kistner, Senior Manager of Social Media Marketing for Webtrends, Ellie Mirman, Inbound Marketing Manager at HubSpot and Justin Levy, Senior Social Communications Manager at Citrix Online.&lt;br /&gt;&lt;br /&gt;From this ebook, you will learn more about: &lt;br /&gt;- Benefits of Customized Tabs&lt;br /&gt;- Geotargeting &amp; Location on Facebook&lt;br /&gt;- How to Leverage Contests on Facebook&lt;br /&gt;- Who Is Doing It Right on Facebook&lt;br /&gt;&lt;br /&gt;Este ebook fue compartido por &lt;a target="_blank" href="http://www.cajaherramientas.com/"&gt;Segis Palma&lt;/a&gt;, gracias ;)&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-3777324220141244002?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/3777324220141244002/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/06/facebook-page-marketing-2011.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/3777324220141244002'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/3777324220141244002'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/06/facebook-page-marketing-2011.html' title='Facebook Page Marketing 2011'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-7344421711739997370</id><published>2011-06-01T11:00:00.003+02:00</published><updated>2011-07-31T03:43:30.673+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='social'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='tips'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='english'/><title type='text'>Non-Profits on Facebook Guide</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='https://facebook-inc.box.net/shared/u2nfl2i1o2'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/facebook-non-profits.jpg" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordina&lt;/b&gt; Facebook&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; English&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 6&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="https://www.facebook.com/nonprofits" title="Facebook Non-profits" target="_blank"&gt;https://www.facebook.com/nonprofits&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="https://facebook-inc.box.net/shared/u2nfl2i1o2" title="Descargar eBook" target="_blank"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;&lt;br /&gt;If you are a non-profit organization or fundraiser, Facebook can help you connect with current supporters and grow your supporters quickly and easily.&lt;br /&gt;&lt;br /&gt;- Over 500 million people are active on Facebook every month.&lt;br /&gt;- Over 50% of those people log on to Facebook during any given day.&lt;br /&gt;- People spend over 700 billion minutes per month on Facebook.&lt;br /&gt;&lt;br /&gt;The following guide provides an overview and practical tips for non-profit organizations interested in using Facebook. Links are featured throughout the guide to help explore a specific feature or product. A list of online resources is included at the end of the guide to keep you connected to the latest from Facebook.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-7344421711739997370?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/7344421711739997370/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/05/non-profits-on-facebook-guide.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/7344421711739997370'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/7344421711739997370'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/05/non-profits-on-facebook-guide.html' title='Non-Profits on Facebook Guide'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-45182120856060904</id><published>2011-05-17T11:00:00.001+02:00</published><updated>2011-07-31T03:47:39.036+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='tips'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='english'/><title type='text'>Best Practice Guide Marketing on Facebook</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://ads.ak.facebook.com/ads/FacebookAds/Best_Practice_Guide_042811_10.pdf'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/best_marketing_facebook.jpg" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordina&lt;/b&gt; Facebook&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; English&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 14&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.facebook-studio.com/" title="Facebook Studio" target="_blank"&gt;http://www.facebook-studio.com&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://ads.ak.facebook.com/ads/FacebookAds/Best_Practice_Guide_042811_10.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;&lt;br /&gt;At Facebook, everything we do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. We are continually developing authentic ways for people to connect with one another as well as with the businesses, brands and institutions they care about, both on Facebook and across the web.&lt;br /&gt;&lt;br /&gt;Facebook allows marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.&lt;br /&gt;&lt;br /&gt;Connecting with people is just the beginning. In the pages that follow, you will find best practices for reaching your businesses objectives on Facebook.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-45182120856060904?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/45182120856060904/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/05/best-practice-guide-marketing-on.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/45182120856060904'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/45182120856060904'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/05/best-practice-guide-marketing-on.html' title='Best Practice Guide Marketing on Facebook'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-8592739396133627043</id><published>2011-05-03T11:00:00.003+02:00</published><updated>2011-07-31T03:51:08.525+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='organización'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='estudios'/><title type='text'>Estudio Uso de Facebook por parte de las empresas españolas</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://www.adigital.org/resources/image/adigital_Estudio_Uso_Facebook_Empresas_enEspana_2011.pdf'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/facebook_empresas.jpg" alt="Portada del eBook" border="0" width="200" height="270"/&gt;&lt;b&gt;Coordina&lt;/b&gt; Adigital&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 48&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.adigital.org" title="Adigital" target="_blank"&gt;http://www.adigital.org&lt;/a&gt;  &lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://www.adigital.org/resources/image/adigital_Estudio_Uso_Facebook_Empresas_enEspana_2011.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;Este informe analiza qué tipo de empresas es usuaria de Facebook, cómo se materializa esa presencia, qué recursos destinan a ello y qué resultados están obteniendo. Según estimaciones de adigital, en España un 7% de las empresas están presentes en esta plataforma.&lt;br /&gt;&lt;br /&gt;Del estudio se desprende que, aunque el 85% de las compañías encuestadas publica en su página promociones de sus productos y/o realiza acciones de marketing, únicamente el 40% ha creado secciones específicas promocionales, mientras que apenas el 5% afirma que posee una plataforma de comercio electrónico en Facebook.&lt;br /&gt;&lt;br /&gt;Destaca que las empresas aún no tienen muy clara la diferencia entre un Perfil y una Página en Facebook: un 15% de empresas encuestadas está presentes, de manera incorrecta, en Facebook sólo con su Perfil, el 36% tiene tanto Perfil como Página, y 47% de las empresas tiene de forma correcta únicamente presencia en Facebook a través de una Página.&lt;br /&gt;&lt;br /&gt;Vía &lt;a href="http://mjlopezz.com/" target="_blank" title="Blog sobre tendencias de consumo, marketing y social media"&gt;Mjlopezz&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-8592739396133627043?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/8592739396133627043/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/05/estudio-uso-de-facebook-por-parte-de.html#comment-form' title='1 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/8592739396133627043'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/8592739396133627043'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/05/estudio-uso-de-facebook-por-parte-de.html' title='Estudio Uso de Facebook por parte de las empresas españolas'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-5717968805876446971</id><published>2011-04-13T11:00:00.002+02:00</published><updated>2011-07-31T03:53:07.761+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='linkedin'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='twitter'/><title type='text'>Yo tenía una red social</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://www.bubok.com/libros/171256/Yo-tenia-una-Red-Social'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/red-social-yo.jpg" alt="Portada del eBook" border="0" /&gt;&lt;b&gt;Autor&lt;/b&gt; Eugenio Álvarez-Cascos&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 186&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.bubok.com/libros/171256/Yo-tenia-una-Red-Social" title="Yo tenía una red social" target="_blank"&gt;http://www.bubok.com&lt;/a&gt;  &lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://www.bubok.com/libros/171256/Yo-tenia-una-Red-Social" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;Hoy en día, con las Nuevas Tecnologías y la revolución de Internet en pleno apogeo, se han puesto de máxima actualidad las Redes Sociales. Así, seguro que al lector le sonarán, porque está en alguna o porque ha leído o escuchado en los medios de comunicación hablar de ellas, algunas redes sociales como XING, Linkedin, Facebook, Video, Twitter, Xing, y otras muchas.&lt;br /&gt;&lt;br /&gt;Este libro hace un estudio de las redes sociales desde el punto de vista, sociál, económico, antropologico, religioso, político y deportivo, para un óptimo aprovechamiento de las mismas.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-5717968805876446971?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/5717968805876446971/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/04/yo-tenia-una-red-social.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/5717968805876446971'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/5717968805876446971'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/04/yo-tenia-una-red-social.html' title='Yo tenía una red social'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-8642051770612424510</id><published>2011-04-12T11:00:00.004+02:00</published><updated>2011-07-31T03:53:29.145+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='marca'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='tendencias'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='estudios'/><title type='text'>Una semana en la vida de las marcas en Facebook España</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://elife.com.br/ElifeFacebookEstudio.pdf'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img alt="Portada del eBook" border="0" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/marcas-facebook-semana.jpg" style="float: left; margin: 0pt 10px 5px 0pt;" /&gt;&lt;b&gt;Coordina&lt;/b&gt; E.Life&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011 &lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 25&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://elife.com.br/home_espana/" target="_blank" title="E.Life España"&gt;http://elife.com.br&lt;/a&gt;  &lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a href="http://elife.com.br/ElifeFacebookEstudio.pdf" rel="nofollow" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;El objetivo del estudio ha sido monitorizar, en el periodo de una semana, cuales son las diez marcas más comentadas en España en Facebook y buscar los comentarios e impresiones de las personas acerca de estas marcas. Con los resultados se han podido percibir los hábitos, las tendencias, los gustos y lo que piensa el consumidor.&lt;br /&gt;&lt;br /&gt;Para hacer el estudio, fueron utilizadas algunas herramientas software para recopilar una gran cantidad de comentarios y opiniones, pero también fue necesaria la percepción humana para captar las tendencias y lo que hay de más interesante en las informaciones obtenidas a partir de la monitorización de Facebook.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-8642051770612424510?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/8642051770612424510/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/04/una-semana-en-la-vida-de-las-marcas-en.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/8642051770612424510'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/8642051770612424510'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/04/una-semana-en-la-vida-de-las-marcas-en.html' title='Una semana en la vida de las marcas en Facebook España'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-4265203723856940186</id><published>2011-03-28T11:00:00.002+02:00</published><updated>2011-08-02T18:22:29.526+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='analítica'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='tendencias'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='english'/><title type='text'>Facebook Insights - Product Guide for Facebook Page owners</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://ads.ak.facebook.com/ads/FacebookAds/Pages_Insights_Guide_US.pdf'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/facebook_insights.jpg" alt="Portada del eBook" border="0" /&gt;&lt;b&gt;Coordina&lt;/b&gt; Facebook &lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011 &lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; English&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 11&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.facebook.com" title="Facebook Insights" target="_blank"&gt;http://www.facebook.com&lt;/a&gt;  &lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://ads.ak.facebook.com/ads/FacebookAds/Pages_Insights_Guide_US.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt; &lt;br /&gt;Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business with Facebook.&lt;br /&gt;&lt;br /&gt;In this guide, we will focus on Insights for your Page and will help you understand the analytics that Insights provide. This information can be used to fine-tune pages in order to increase engagement. If you have integrated the Open Graph protocol into your Web pages, Insights will capture engagement with Pages regardless of whether an action was taken on or off Facebook.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-4265203723856940186?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/4265203723856940186/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/03/facebook-insights-product-guide-for.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/4265203723856940186'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/4265203723856940186'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/03/facebook-insights-product-guide-for.html' title='Facebook Insights - Product Guide for Facebook Page owners'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-1701172984875076280</id><published>2011-02-24T11:00:00.001+01:00</published><updated>2011-08-02T18:31:54.440+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='estudios'/><category scheme='http://www.blogger.com/atom/ns#' term='français'/><title type='text'>Facebook: Les amis de mes amis sont mes clients</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://www.littlelessconversation.com/ETUDES-LLC/EtudeLLC-Social-Media.pdf'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/facebook-fr.jpg" alt="Portada del eBook" border="0" /&gt;&lt;b&gt;Coordina&lt;/b&gt; Little Less Conversation &lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Français &lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 61&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.littlelessconversation.com/2011/02/socialmedia/" title="Little Less Conversation" target="_blank"&gt;http://littlelessconversation.com&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://www.littlelessconversation.com/ETUDES-LLC/EtudeLLC-Social-Media.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;Facebook, c’est une plateforme de sociabilisation sur laquelle:&lt;br /&gt;&lt;br /&gt;1. Nous nous présentons sous notre identité réelle qui donne accès aux amis de nos amis dans un environnement semi-privé propice aux échanges.&lt;br /&gt;&lt;br /&gt;2. La consommation est massive : -19,3 millions d’inscrits en France - près de la moitié s’y connecte tous les jours - la consommation mensuelle moyenne est de 3 heures 33 minutes.&lt;br /&gt;&lt;br /&gt;3. Les marques se doivent d’être présentes pour être intégré dans la vie des gens ; le «like» permet en un clin d’oeil de signaler l’intérêt que l’on porte à un sujet avec le poids que cela représente.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-1701172984875076280?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/1701172984875076280/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/02/facebook-les-amis-de-mes-amis-sont-mes.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/1701172984875076280'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/1701172984875076280'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/02/facebook-les-amis-de-mes-amis-sont-mes.html' title='Facebook: Les amis de mes amis sont mes clients'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-4095139278879320726</id><published>2011-02-23T10:00:00.002+01:00</published><updated>2011-08-02T18:32:20.289+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='blogs'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='estudios'/><category scheme='http://www.blogger.com/atom/ns#' term='usuarios'/><category scheme='http://www.blogger.com/atom/ns#' term='twitter'/><title type='text'>3ª Ola del Observatorio de Redes Sociales 2011</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://www.slideshare.net/TCAnalysis/tca-observatorio-redes-sociales2011publico' target="_blank"&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/observatorio-3-redes.jpg" alt="Portada del eBook" border="0" /&gt;&lt;b&gt;Coordina&lt;/b&gt; The Cocktail Analysis&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 80&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://tcanalysis.com/" title="The Cocktail Analysis" target="_blank"&gt;http://tcanalysis.com&lt;/a&gt;  &lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://www.slideshare.net/TCAnalysis/tca-observatorio-redes-sociales2011publico" title="Descargar eBook" target="_blank"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;span style="font-size:85%"&gt;(Descarga de Slideshare)&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;La 3ª oleada del Observatorio de Redes Sociales analiza la evolución de las comunidades y redes sociales entre los internautas españoles y los hábitos y actitudes hacia las mismas. Este año se ha incidido particularmente en la actitud de los usuarios ante la presencia de la marcas en el entorno de las comunidades online, así como al acceso a redes sociales a través del terminal móvil. Esta tercera oleada del Observatorio se basa en 1.793 encuestas a internautas y 8 grupos de discusión.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-4095139278879320726?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/4095139278879320726/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/02/3-ola-del-observatorio-de-redes.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/4095139278879320726'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/4095139278879320726'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/02/3-ola-del-observatorio-de-redes.html' title='3ª Ola del Observatorio de Redes Sociales 2011'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-7307026903233555940</id><published>2011-02-07T11:00:00.002+01:00</published><updated>2011-08-02T18:38:14.795+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='CPC'/><category scheme='http://www.blogger.com/atom/ns#' term='2011'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='publicidad'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><title type='text'>Facebook Deals</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://ads.ak.facebook.com/ads/FacebookAds/EMEA_deals_businesses_ES.pdf'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/facebook-deals.jpg" alt="Portada del eBook" border="0" /&gt;&lt;b&gt;Coordina&lt;/b&gt; Facebook&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2011&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 7&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.facebook.com/deals" title="Facebook Deals" target="_blank"&gt;http://www.facebook.com/deals&lt;/a&gt;  &lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://ads.ak.facebook.com/ads/FacebookAds/EMEA_deals_businesses_ES.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;'Ofertas' (Deals) es el último producto de Facebook para recompensar a los clientes por indicar en la red social que han visitado su establecimiento, al tiempo que extiende el conocimiento de su negocio, aumenta la asistencia de público y fideliza a sus clientes. &lt;br /&gt;&lt;br /&gt;Las ofertas conectan a las empresas con las personas y ayudan a que los clientes hablen más de ellas. Además, en estos momentos las empresas pueden crear ofertas gratuitamente.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-7307026903233555940?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/7307026903233555940/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/02/facebook-deals.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/7307026903233555940'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/7307026903233555940'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/02/facebook-deals.html' title='Facebook Deals'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-4100787563320501814</id><published>2011-01-31T10:45:00.002+01:00</published><updated>2011-08-02T18:39:56.601+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='CPC'/><category scheme='http://www.blogger.com/atom/ns#' term='2010'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='publicidad'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='estudios'/><title type='text'>Estudio de precios de CPC en Facebook España</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://dl.dropbox.com/u/7141376/publiteca/cpc_facebook_adtelligenz.pdf'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/cpc-facebook.jpg" alt="Portada del eBook" border="0" /&gt; &lt;b&gt;Coordina&lt;/b&gt; Adtelligenz&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2010&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 9&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.adtelligenz.com" title="Adtelligenz"&gt;http://www.adtelligenz.com&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://dl.dropbox.com/u/7141376/publiteca/cpc_facebook_adtelligenz.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;&lt;br /&gt;Este informe pretende recoger y presentar de una manera cómoda la evolución de los cambios en los precios sugeridos que Facebook presenta a la hora de crear una campaña. &lt;br /&gt;&lt;br /&gt;El presente estudio se basa en el precio medio, calculado como la media aritmética entre la puja inferior y la superior que Facebook ofrece en cada momento para una segmentación sociodemográfica determinada. &lt;br /&gt;&lt;br /&gt;Dicho precio no es el precio real pagado en una campaña, ya que éste depende de muchos factores intrínsecos a la propia campaña, tales como la calidad de las creatividades, el presupuesto invertido, la duración de la campaña, y el tener acceso a una herramienta como Adtelligenz para poder gestionar correctamente el enorme volumen de datos que se genera en una campaña normal. &lt;br /&gt;&lt;br /&gt;Vía &lt;a target="_blank" href="http://www.marketingnews.es/varios/noticia/1053467028705/estudio-analiza-precios-anuncios-facebook-espana.1.html"&gt;Marketing News&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-4100787563320501814?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/4100787563320501814/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2011/01/estudio-de-precios-de-cpc-en-facebook.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/4100787563320501814'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/4100787563320501814'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2011/01/estudio-de-precios-de-cpc-en-facebook.html' title='Estudio de precios de CPC en Facebook España'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-6653968862412513595</id><published>2010-11-25T10:30:00.001+01:00</published><updated>2011-08-02T18:54:53.309+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='foursquare'/><category scheme='http://www.blogger.com/atom/ns#' term='2010'/><category scheme='http://www.blogger.com/atom/ns#' term='herramientas'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='twitter'/><category scheme='http://www.blogger.com/atom/ns#' term='english'/><category scheme='http://www.blogger.com/atom/ns#' term='youtube'/><title type='text'>The health comunicator's - Social Meda Tookit</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/sm-toolkit.jpg" alt="Portada del eBook" border="0" /&gt;&lt;b&gt;Coordina&lt;/b&gt; Centers for Disease Control and Prevention (CDC)&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2010&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; English&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 61&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.cdc.gov/" title="Centers for Disease Control and Prevention (CDC)"&gt;http://www.cdc.gov/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;&lt;br /&gt;A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-6653968862412513595?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/6653968862412513595/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2010/11/health-comunicators-social-meda-tookit.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/6653968862412513595'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/6653968862412513595'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2010/11/health-comunicators-social-meda-tookit.html' title='The health comunicator&apos;s - Social Meda Tookit'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-732028477342719890</id><published>2010-11-10T10:00:00.001+01:00</published><updated>2011-08-02T18:56:53.588+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='web 2.0'/><category scheme='http://www.blogger.com/atom/ns#' term='foursquare'/><category scheme='http://www.blogger.com/atom/ns#' term='2010'/><category scheme='http://www.blogger.com/atom/ns#' term='herramientas'/><category scheme='http://www.blogger.com/atom/ns#' term='español'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='twitter'/><category scheme='http://www.blogger.com/atom/ns#' term='google'/><category scheme='http://www.blogger.com/atom/ns#' term='youtube'/><title type='text'>El nuevo manifiesto de la web 2.0</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://www.hosteltur.com/fdb/El_nuevo_Manifiesto_de_la_web_2_0.pdf'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/manifiesto20.jpg" alt="Portada del eBook" border="0" /&gt;&lt;b&gt;Autores&lt;/b&gt; Toni Martín Ávila y Jaiem López-Chicheri&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2010&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Español&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 24&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.hosteltur.com/noticias/68499_nuevo-manifiesto-web-20.html" title="Hosteltur"&gt;http://www.hosteltur.com&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://www.hosteltur.com/fdb/El_nuevo_Manifiesto_de_la_web_2_0.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;&lt;br /&gt;Antes de ClueTrain, antes de cualquier ordenador, de Internet, antes de que las personas se pudieran comunicar por sistemas de información, existía otra cultura, la de La sociedad de la información y la transmisión, donde en una inteligencia colectiva transmitida de padres a hijos, de trovadores a aldeanos, de maestros a alumnos iba creciendo el saber popular. En libros, en tradiciones, en fábulas, en experiencias. La tradición en la cultura española se puede estudiar en la música, en la literatura y también en los refranes. Cortos y sencillos, para aprender aplicar. Como la propia Internet.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-732028477342719890?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/732028477342719890/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2010/11/el-nuevo-manifiesto-de-la-web-20.html#comment-form' title='2 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/732028477342719890'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/732028477342719890'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2010/11/el-nuevo-manifiesto-de-la-web-20.html' title='El nuevo manifiesto de la web 2.0'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4069184672197534606.post-8492776951749510576</id><published>2010-11-09T10:00:00.001+01:00</published><updated>2011-08-02T18:57:24.679+02:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='português'/><category scheme='http://www.blogger.com/atom/ns#' term='2010'/><category scheme='http://www.blogger.com/atom/ns#' term='tendencias'/><category scheme='http://www.blogger.com/atom/ns#' term='social media'/><category scheme='http://www.blogger.com/atom/ns#' term='facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='twitter'/><category scheme='http://www.blogger.com/atom/ns#' term='youtube'/><category scheme='http://www.blogger.com/atom/ns#' term='comunicación'/><title type='text'>MidiasSociais: Perspectivas, Tendências e Reflexões</title><content type='html'>&lt;div class='debook'&gt;&lt;a title='Descargar ebook' href='http://dl.dropbox.com/u/7141376/publiteca/portadas/midias_sociais.pdf'&gt;&lt;img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/&gt;&lt;/a&gt;&lt;/div&gt;&lt;img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/midias-sociais.jpg" alt="Portada del eBook" border="0" /&gt;&lt;b&gt;Coordinan&lt;/b&gt; Papercliq y Danila Dourado&lt;br /&gt;&lt;b&gt;Año&lt;/b&gt; 2010&lt;br /&gt;&lt;b&gt;Idioma&lt;/b&gt; Português&lt;br /&gt;&lt;b&gt;Páginas&lt;/b&gt; 150&lt;br /&gt;&lt;b&gt;+info&lt;/b&gt; &lt;a href="http://www.papercliq.com.br/ebook-midiassociaisperspectivas-tendencias-e-reflexoes/" title="Papercliq"&gt;http://www.papercliq.com.br&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;h2&gt;&lt;a rel="nofollow" href="http://dl.dropbox.com/u/7141376/publiteca/portadas/midias_sociais.pdf" title="Descargar eBook"&gt;Descargar aquí&lt;/a&gt;&lt;/h2&gt;&lt;br /&gt;&lt;br /&gt;As Mídias Sociais estão sendo discutidas intensamente faz alguns anos. Com o crescente uso das tecnologias da informação e comunicação pelas pessoas, começou-se um debate reflexivo e metarefencial através destes próprios meios. Discursos sobre a comunicação digital e as mídias sociais são construídos principalmente através destes próprios ambientes. Profissionais, pesquisadores e, sobretudo, pessoas “comuns” utilizam Orkut, Facebook, Nings, Twitter e outras mídias sociais para entender estes fenômenos que são, inclusive, citados como “revolucionários”.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-8492776951749510576?l=www.publiteca.es' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.publiteca.es/feeds/8492776951749510576/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://www.publiteca.es/2010/11/midiassociais-perspectivas-tendencias-e.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/8492776951749510576'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4069184672197534606/posts/default/8492776951749510576'/><link rel='alternate' type='text/html' href='http://www.publiteca.es/2010/11/midiassociais-perspectivas-tendencias-e.html' title='MidiasSociais: Perspectivas, Tendências e Reflexões'/><author><name>Javier Cerezo</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-OZO7pIQlTZ8/AAAAAAAAAAI/AAAAAAAAHYM/BuWJSWY5WNY/s512-c/photo.jpg'/></author><thr:total>0</thr:total></entry></feed>
