tag:blogger.com,1999:blog-40691846721975346062012-05-28T10:30:01.902+02:00Espacio para compartir, conversar y publicar sobre eBooks especializados en publicidad, marketing, comunicación, creatividad, internet,...Javier Cerezonoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4069184672197534606.post-89420657088590601222011-03-15T11:00:00.018+01:002011-08-02T18:26:47.882+02:00<div class='debook'><a title='Descargar ebook' href='http://www.picamemag.com/download/' target="_blank"><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/picame.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Pícame <br /><b>Año</b> 2011<br /><b>Idioma</b> English / Italiano<br /><b>Páginas</b> según edición <br /><b>+info</b> <a href="http://www.picamemag.com" title="Pícame Magazine" target="_blank">http://www.picamemag.com</a> <br /><br /><h2><a rel="nofollow" href="http://www.picamemag.com/download/" title="Descargar eBook">Descargar aquí</a></h2><br />Pìcame is an editorial project born and developed on the web, in a digital format. An e-magazine and a blog that since 2008 look through the world of illustration, design and photography in search of free spirits, of niche characterized by a high expressive quality far from the mainstream system of the current market. Curiosity as leading value and source of inspiration of Pìcame authors and readers that, with a careful glance on the artistic avant guard, have become in the latest period the most wanted visual arts smugglers of the web.<br /><br />Vía <a target="_blank" title="Visitar Haz el blog y no la guerra" href="http://www.hazelblogynolaguerra.es">Haz el blog y no la guerra</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-8942065708859060122?l=www.publiteca.es' alt='' /></div>Javier Cerezonoreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-14304203737030617132009-07-13T10:00:00.000+02:002009-07-13T10:02:09.353+02:00<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/blog-magazine.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Giuliano Ambrosio<br /><b>Año</b> 2009<br /><b>Idioma</b> Italiano<br /><b>Páginas</b> 44<br /><b>+info</b> <a href="http://www.blogmagazine.net/" title="Blog magazine">http://blogmagazine.net</a><br /><br /><h2><a rel="nofollow" href="http://www.blogmagazine.net/wp-content/plugins/download-monitor/download.php?id=5" title="Descargar eBook">Descargar aquí</a></h2> <span style="font-size:85%;">(Último número: Junio 2009)</span><br /><br />BlogMagazine è un progetto di editoria virtuale, una rivista elettronica gratuita scritta da soli Blogger fruibile in modalità sfogliabile Flash e in formato PDF<br /><br />L’idea è di far uscire dalla rete dei contenuti per farli vivere sotto forme diverse, al fine di raggiungere persone che normalmente non leggerebbero un blog e trovare questo materiale interessante ed incominciare a leggerlo.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-1430420373703061713?l=www.publiteca.es' alt='' /></div>Javier Cerezonoreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-56152212608373399722009-05-27T10:00:00.000+02:002009-05-27T10:00:00.194+02:00<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/subvertising.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Subvertising<br /><b>Año</b> 2009<br /><b>Idioma</b> Italiano<br /><b>Páginas</b> 19<br /><b>+info</b> <a href="http://www.subvertising.it/">http://www.subvertising.it</a><br /><br /><h2><a rel="nofollow" href="http://www.subvertising.it/index.php?option=com_docman&amp;task=doc_download&amp;gid=20&amp;Itemid=29" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Quanto Facebook ha contaminato il guerrilla marketing?<br />Questo l'interrogativo principale di questo mese. Ma Facebook va anche in un film, Feisbum, la cui campagna pubblicitaria ha visto anche l'impiego di tecniche di guerrilla marketing; e ancora, guerrilla alle pensiline delle fermate dei bus, trojan marketing.<br />Il tutto condito con i pareri di esperti, intrattenitori, pubblicitari, guerriglieri.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-5615221260837339972?l=www.publiteca.es' alt='' /></div>Javier Cerezonoreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-4898284364522629892009-01-29T10:00:00.007+01:002009-01-29T19:18:04.979+01:00<img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/minimarketing.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Gianluca Diegoli<br /><b>Año</b> 2008<br /><b>Idioma</b> Italiano<br /><b>Páginas</b> 39<br /><b>+info</b> <a href="http://www.minimarketing.it/2008/12/il-libro-di-minimarketing-online.html">http://www.minimarketing.it</a><br /><br /><h2><a href="http://cli.gs/minimarketing" title="Descargar eBooks">Descargar aquí</a></h2><br /><br />Solamente ventiduemila caratteri: non è un manuale di business ma un generatore di dubbi sul marketing e la comunicazione aziendale ai tempi della conversazione globale dei forum, delle community, dei blog, dei social network e delle forme fluide di dialogo online che con un rassicurante nome definiamo social media.<br /><br />Non ci troverete ricette segrete, liste di cose da fare, storie di casi di successo, ma qualche idea che mette in discussione tic e riflessi automatici del marketing che conosciamo.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4069184672197534606-489828436452262989?l=www.publiteca.es' alt='' /></div>Javier Cerezonoreply@blogger.com0