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Helvetica: Complements & Alternatives

2011-05-31T11:00:00.002+02:00

Coordina Fontshop
Año 2011
Idioma English
Páginas 23
+info http://www.fontshop.com

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We asked experts we admire to round up typefaces that share a common use, style, or concept. Indra Kupferschmid is a German typographer and writer who lives in Bonn and teaches in Saarbrücken at the French border. As co-author of “Helvetica forever”, Indra is often asked what typeface to combine with the world’s most famous font. As Indra puts it, “Helvetica is often described as the tasteless white rice among typefaces: satisfies easily, cheap and fast. But the good thing is, you can take the design into different directions with the sauce and side dishes (the typefaces you pair with Helvetica).”

Indra shares her favorite Helvetica companions with the following guidelines in mind: “Focusing on contrast makes combining fonts easier. Better not pair Helvetica (or other Neo-Grotesques) with another sans serif (like a Humanist Sans). Instead, choose a serif or a slab. Transitional and Modern (bracketed) serifs work quite well with Helvetica. So do most Garaldes like Garamond — it all depends on what kind of atmosphere you’re aiming for. Browse the list of ideas below, or look for faces with broad proportions, a large x-height, or similar characteristics, like an uppercase ‘R’ with a vertical tail.”

The vignelli canon

2011-02-17T11:00:00.002+01:00

Autor Massimo Vignelli
Año 2009
Idioma English
Páginas 96
+info http://www.vignelli.com

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Massimo Vignelli has published an amazing 96 page book on better understanding typography in graphic design, according to him. The book gives specific details on Vignelli’s methodology and approach as well as how he decides on paper sizes, typefaces and other tangibles. There is also a nice section on grids.

Rhetoric in Graphic Design

2011-01-27T10:30:00.003+01:00

Autora Bárbara Emanuel
Año 2010
Idioma English
Páginas 94
+info http://www.barbaraemanuel.com

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Starting with the premise that there is no pure information in human communication and, therefore, no neutrality in graphic design, this work explores the possibilities of visual rhetoric in this field. The emphasis is placed on some areas, such as news and information design, where the presence of rhetoric is less clear than in areas such as advertising and poster design.

The Typographer’s Glossary

2011-01-25T10:30:00.001+01:00

Coordina Fontshop
Año 2010
IdiomaEnglish
Páginas 29
+info http://www.fontshop.com

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Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).

Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.

Type Classification Handbook

2010-10-21T10:00:00.001+02:00

Autor Jacob Cass
Año 2008
Idioma English
Páginas 29
+info http://justcreativedesign.com

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This book has been made to help you learn the 10 broad classifications of type. These are the basic foundations of what you need to learn to learn typography and it is essential for any designer to know how to classify type.

This book goes through the 10 type classifications with a brief history as well as the key characteristics of each. This book has been made to come back to for easy referencing and it looks great printed as well.

Meet your type

2010-07-26T10:30:00.000+02:00

Coordina Fontshop
Año 2010
Idioma English
Páginas 52
+info http://www.fontshop.com

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Why settle for casual flirtation when looking for a long-lasting relationship? Finding the perfect match is easy if you know the rules. Meet Your Type will help you overcome common obstacles, and keep your heart thumping for your one true love: typography.