Coordina IAB Reino UnidoAño 2007
Idioma English
Páginas 52
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The purchase of goods and services over the internet is the new commerce reality. The value of online shopping sales in the UK exceeded £4bn a month for the first time in July 2007 according to the IMRG Index. Consumer confidence in internet shopping is at an all time high, online retailers such as Amazon and Play.com have become mainstream brands and all high-street brands now recognise the importance of the internet sales channel and have invested in ecommerce. Learn about every step of setting up an affiliate programme with the IAB Affiliate handbook.
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