Marketing in 2009 - 12 marketing professionals reveal their execution imperatives

Coordina Valeria Maltoni
Año 2009
Idioma English
Páginas 32
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I have long believed that dialogue is the art of thinking together - talk changes our lives, it allows us to learn by listening. Customers and communities are changing the nature of marketing and communications through talk, but also through actions. If you're like me, you think that social media = tools and marketing = business.

Since we are in our own right working on changing not just the tactics for the channels but the nature itself of marketing (as currently done), I asked twelve great marketers from my network to share their thoughts on what we'll be working on in 2009.

More than predictions, which is hard to do, we focused on direction. This eBook is the result of our collective energy and execution experience.

eBook encontrado por Roberto Carreras, gracias ;)