Lose control of your marketing

Autor David Meerman
Año 2009
Idioma English
Páginas 33
+info http://davidmeermanscott.com

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What do you have to lose (but control)? You don’t have to be a dancing machine to have nothing to lose.

Yes, it’s inspiring that the Matt Hardings of the world can reach millions and transform their lives and businesses through the power of the World Wide Rave. But even the biggest, most conservative, multi-national corporations will find appropriate ways to capture the power of word-of-mouse to spread their ideas in new ways and generate buzz that leads to increased sales. Hell, they might even have some fun and reconnect with their customers
along the way. (When was the last time your marketing was fun?)