The new rules of Public Relations

Portada del eBookAutor David Meerman
Año 2006
Idioma English
Páginas 22

Descargar aquí

The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet.

Because the rules for relating to the public have changed so slowly over the past ten years (since the Web has allowed people to read press releases directly), practitioners who learned based on the old rules have been equally slow to change. In fact, most old-school experts have refused to change altogether. It is time to step it up and consider the promise Web 2.0 public relations holds.