User Generated Content & Social Media

Coordina IAB
Año 2008
Idioma English
Páginas 17
+info http://www.iab.net

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Document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.