Increasing Response to your B2B Email Marketing Programs

Coordina Marketo
Año 2008
Idioma English
Páginas 17
+info http://www.marketo.com

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As B2B marketers, we spend a lot of time and money generating leads to create a pipeline for sales. But as you know, sales isn’t always enamored of the leads passed to them. Why?
- Only 25% of new leads are sales-ready.
- 25% are immediately disqualified.
- The remaining 50% needs to be nurtured.