Marketing Apple

Autor Steve M. Chazin
Año 2007
Idioma English
Páginas 8
+info http://marketingapple.com

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Apple doesn't have some special place where their marketing secrets are kept, unless of course you count their charismatic CEO’s brain. The five secrets I offer here are careful deductions, empirical results and the product of my career as an engineer, sales rep, product manager, marketing executive, parent, son and avid consumer (although not necessarily in that order). These secrets are super condensed learnings from my nearly decade-long tenure at Apple about how and why people spring to action.