A primer in Social Media

Portada del eBookAutor Eric Karjaluoto
Año 2008
Idioma English
Páginas 8
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Social media represents a broad change in how people communicate with one another. This is exciting for businesses as it presents new channels and methods of reaching consumers. As such, early adopters have encountered both successes and failures in developing strategies that incorporate this new paradigm. smashLAB advises groups to remain strategic and pragmatic in employing social media.