What is Social Media Marketing & Getting started with Social Media

Autor Rob Williams
Año 2009
Idioma English
Páginas 7 y 11
+info http://orangejack.com/ebook

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Media communications have changed. Traditionally, the term “media” has been expressed in the context of how one communicates to another. Today, as applied online, new forms of media have emerged that not only allow one to communicate to others, but allow the recipient of the message to interact with the author.

In traditional forms of media such as television, radio, newspapers, magazines, and billboards, the author sends their message to many people and is often disengaged from any reaction about the message. New social forms of media such as blogs, wikis, and online communities allow the receiver of the message to interact in real time with not just the author, but also with a community of individuals. It’s as if the media author is standing at the intended audience’s office water cooler engaged in the thoughts, excitement, and even complaints about a topic.