10 rules for branding in a post-branded world

Portada del eBookAutor Jonathan Salem
Año 2008
Idioma English
Páginas 21
+info http://dimbulb.typepad.com

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We live in the twilight of a branded world born over 100 years ago. Most marketing remains blinded by the fading glare of its old, outdated promises.

Yet there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual involvement between company and consumer.

This is your Manifesto for making branding work in a post-branded world.