Portada del eBookAutor Ricardo Cavallini
Año 2009
Idioma English, Português
Páginas 125

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Edição em Português

Omnipresent, Ricardo Cavallini’s third book, speaks of the changes that are happening to consumers, ad agencies and communication. It does not provide magic formulas, but it contributes to the knowledge that is so important in these empirical times.

If you did not understand the tenuous relationship between “gut feeling” and knowledge, it is worth quoting one of the most successful golf players in the world, Lee Trevino. After a long and precise shot, a woman’s voice yells from the audience: “Lucky!” And in a low voice, but near the microphones, Trevino replies: “It’s a funny thing, the more I practice, the luckier I get.”.

Este ebook fue compartido por su autor Ricardo Cavallini, gracias ;)