The social pulpit - Barack Obama's Social Media Toolkit

Coordina Edelman
Año 2009
Idioma English
Páginas 11
+info http://www.edelman.com

Descargar aquí

Obama has already succeeded in changing the way strategists think about engineering electoral victory. But, the lessons learned from his campaign won’t just be applied to future elections. Nor will they be limited to governing how the president relates to the American people. By combining social media and micro-targeting in the manner that it did, the campaign revealed force multipliers that are already being adopted by advocacy groups pushing their own issue agendas.