The social web analytics

Autor Philip Sheldrake
Año 2008
Idioma English
Páginas 105
+info http://www.socialwebanalytics.com

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Technology has revolutionised communications, massively and irrevocably, to the benefit of the consumer, the adaptive and agile organisation, and those who cherish an open society.

This ebook gives a brief overview of the characteristics of the Social Web (also known as Social Media), but that’s not its primary purpose.

Rather, I review here how all organisations can try and make the most of the unprecedented wealth of information afforded by the Social Web, the incredible facility to ‘listen in’ on conversations close to their heart, and to initiate and engage in this dialogue.

Este ebook fue compartido por Roberto Carreras, gracias ;)