2009 Marketing ROI & Measurements Study

Autor Lenskold Group
Año 2009
Idioma English
Páginas 39
+info http://lenskold.com

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Measuring and managing the return on investment (ROI) generated by marketing has always been important but recently it has also become urgent. Companies with marketing operations, analytics, and ROI metrics in place are generally showing up as having highly effective and efficient marketing and more likely to be outgrowing their competitors. Our research in the first quarter of 2009 shows higher demand for measurements and ROI discipline, as well as measurement budget constraints. Time will tell if this demand is enough to overcome barriers and lead to improved capabilities that last into the economic recovery.

Este ebook fue compartido por Segis Palma, gracias ;)