Publicado por Javier Cerezo en , , ,
+
Compartir Compartir Compartir Compartir Compartir Compartir Compartir Compartir
Portada del eBookAutor Stefan Engeseth
Año 2009
Idioma English
Páginas 208
+info http://detectivemarketing.com

Descargar aquí



When Ries argued that advertising just wasn't working any more, he had struck a nerve. Advertising was simply not changing with the times. Half a decade later, things have come full circle. PR is now finding its credibility in the intensive care unit. Stefan Engeseth gives the PR business the same treatment.

The Fall of PR & the Rise of Advertising, with a foreword by Al Ries, analyses the enormous changes in the media landscape in PR, advertising and everything in between. Stefan Engeseth's books, Detective Marketing and ONE, have firmly established him as one of today's most refreshing business thinkers. In his latest book, The Fall of PR & the Rise of Advertising, he shows how advertising has redefined itself and re-emerged as a force to be reckoned with. Written in his trade mark, funny, original and provocative style, the book adds whole new dimensions to the business world.

Este ebook fue compartido por Segis Palma, gracias ;)

Hay No hay comentarios

Publicar un comentario

Por favor, respete el resto de opiniones. Los comentarios están moderados. Insultos y comentarios fuera de lugar, como el spam, serán borrados.


-->