How to write killer ads and compelling sales copy

Autor Clayton Makepeace
Año 2008
Idioma English
Páginas 15
+info http://makepeacetotalpackage.com

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21 Tips, Tricks and Tactics: Key Lessons Learned from 34 Years in the Trenches. Consumers almost never buy things because it is logical to do so – and that the vast majority of purchases made in this country are made because they satisfy an emotional need.

So to be great, sales copy must connect with the prospect’s most powerful resident emotions – whether positive or negative – and demonstrate how reading the copy and buying the product will fulfill or assuage those desires or fears.

Este ebook fue compartido por Segis Palma, gracias ;)