Social advertising best practices

Coordina IAB
Año 2009
Idioma English
Páginas 19
+info http://iab.net

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Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance.

Marketers are looking to maximize the effectiveness of this new medium and are developing social advertising that heightens relevance and engagement through the use of profile data within the ad units themselves, as well as the use of social graph data to target ads.

These Best Practices are intended to help protect consumer privacy, ensure transparency for what and how data is being used, and to define consumer permissions. The purpose of this document is to provide best practices that illustrate, inform, and facilitate greater adoption of the medium by defining creative components, data usage, consumer control, and privacy guidelines and by providing social advertising examples.

Este ebook fue compartido por Segis Palma, gracias ;)