CRM - It's time to start conversing with them

Autor Kim Patrick Kobza
Año 2008
Idioma English
Páginas 10
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This paper will explain how the integration of enterprise social network solutions can help organizations leverage this new world through existing CRM systems, enabling the next generation of CRM 2.0 to engage the social customer.

CRM systems provide reporting tools pertaining to the status and health of the ‘relationship’ between the brand and customer. However, to be truly successful in this new world of customer relations, CRM systems must evolve into the next generation of CRM 2.0 – that is, moving from a world of transactions into a dynamic new world of interaction and true relationship building.