Essential social media usability

Portada del eBookAutor Nixon McInnes
Año 2008
Idioma English
Páginas 11

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When we make something on the web, we generally want lots of people to use it - and to enjoy using it. If they don’t enjoy the experience they are unlikely to come back – unless the service provided is absolutely essential and has no competitors. Hmm, unlikely.

Traditional usability measured things like speed of use, ease of remembering where to fnd something, how often errors were made and overall user satisfaction. These are valid measurements for some websites but are inappropriate for socially driven online experiences.