Five B2B Marcom strategies

Autora Dianna Huff
Año 2008
Idioma English
Páginas 23
+info http://dhcommunications.com

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To say that marketing has become fragmented is an understatement - from YouTube and Twitter to direct mail and search, the choices available can make your head spin. Although Dianna's e-book won't help you determine the best channel for your marketing messages, it will help you with strategy. That’s because no matter what the communication channel, the strategies for developing messages and campaigns that resonate with buyers and customers have remained the same – from understanding your target audience to clarifying campaign objectives. A Platinum MarCom Creative Award Winner, 2008.

Este ebook fue compartido por Xavi Bermudez, gracias ;)