How to present with Twitter (and other backchannels)

Portada del eBookAutora Olivia Mitchell
Año 2009
Idioma English
Páginas 62

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f you’re going to present to a tech-savvy audience you need to know how the presentation landscape has changed with the advent of Twitter and other backchannels.

Twitter was not the first tool to be used as a backchannel, but it is the one that has had the most impact on conference presentations so far. Twitter first grabbed the attention of mainstream presentation bloggers and commentators during an interview at the 2008 SXSW conference. The interviewer wasn’t asking the questions the audience wanted answered. In the past, audience members would have grumbled internally or maybe whispered to their neighbour. But this was a tech-savvy, Twitter-enabled audience and they started tweeting their discontent. The grumbling accelerated. And knowing they had backing, members of the audience started taking over the interview.