Open Book - Social Media

Portada del eBookCoordina American Express
Año 2009
Idioma English
Páginas 17

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Social media – a collection of intuitive, web-driven technologies that offer the prospect of low-cost, two-way interaction with customers, prospective customers and those who can infuence opinion about what your business has to offer. What’s more, the global platform these tools provide can be yours to use for no up-front cost – learn about the tools and techniques that have proved successful for businesses so far, and determine what mix might be appropriate for your enterprise.

Across the burgeoning range of applications and techniques that fall under the social media heading, there’s certainly something for everyone – but where to begin? In a feld so crowded with competing ofers to deliver personal and professional success in social media, we’ve assembled an array of highly informed practitioners, whose independent expertise provides a comprehensive perspective on what social media can ofer the small business owner.