Optimize your Email in Three Steps

Coordina Marketing Experiments
Año 2009
Idioma English
Páginas 25
+info http://marketingexperiments.com

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It is far less expensive to retain a current customer than to find and acquire a new one. So before companies drain their marketing budget in a hunt for the ever-elusive net new customer, they are intensifying efforts to maximize revenue from their house email list.

According to the MarketingSherpa 2010 Email Marketing Benchmark Report, retaining existing customers is your peers’ most important email marketing concern: How important are these email marketing objectives to your organization?