Social Media Buyer's Guide

Coordina IAB Social Media Committee
Año 2010
Idioma English
Páginas 40
+info http://www.iab.net

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Social Media is an increasingly important marketing tool. A survey of 133 CMO's found that nearly two-thirds plan to increase social media budgets in 2010. With those figures continuing to rise, the IAB Social Media Committee has created this resource to guide marketers and agencies through the social media buying process.

The IAB Social Media Buyer's Guide is a valuable resource regardless of your prior experience with social media, however, those who have some familiarity with interactive advertising will benefit most. The Guide addresses key elements that should be considered during the social media planning and purchase process.