Making Display Advertising the Engine for Automotive Growth

Portada del eBookCoordina MediaMind
Año 2010
Idioma English
Páginas 27

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The past few years have been hard for the automotive industry. From the high fuel prices that hampered the sales of gas guzzlers to the economic crash that has severely impacted the sales of new vehicles, automakers had to compete even harder for every prospect.

The auto industry is cyclical, and sales tend to move together with the economy. Buyers tend to buy cars when times are good, and tend to hold off in an economic downturn.

Still, depressed car sales are not expected to severely impact US automotive online advertising spending. Forrester Research estimates that automotive online advertising spending in the US will increase exponentially over the next four years. According to Forrester, online advertising for the automotive vertical is expected to grow by 21.2% annually from 2009 to 2014. Overall, spending is forecasted to more than double from $1.5 billion in 2009 to $3.9 billion in 2014.