How to Become Indispensable to your CEO - Special Report

Portada del eBookCoordina Marketing Sherpa y Hubspot
Año 2008
Idioma English
Páginas 45

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If you don't think being indispensable to your CEO is important, here is a sobering stat: the average tenure of a CMO is about two years, while the average term for CEOs is six years.

You don't have to be average. You don't have to suffer the same fate. You can change the game at your company, with your CEO. You can become the kind of marketer who is considered indispensable by your CEO.

This special report will help you:
- Understand how you can make marketing look good to other departments
- Understand reasons for CEO distrust of marketers
- Build trust with your CEO by using a practical step-by-step approach
- Communicate effectively with your CEO