Most Twitter business users have noticed Promoted Tweets, Promoted Trends and Promoted Accounts. As users, most have had a neutral reaction toward these products; the reaction is least favorable toward Promoted Accounts. Promoted Trends have had the highest response rate, with 37% saying they’ve clicked on a Promoted Trend to learn more.
Half of corporate Twitter users are somewhat or very interested in Promoted Products as a marketing vehicle. 10% of respondents are at companies that are already experimented with these products.