How Corporations Should Prioritize Social Business Budgets

Autores Jeremiah Owyang y Charlene Li
Año 2011
Idioma English
Páginas 23
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With limited budgets, the corporate Social Strategist faces a spending dilemma. In 2010,the average annual social business budget at enterprise-class corporations was a mere$833,000 — a sliver of overall corporate spending. Yet, Social Strategists are confronted withcompounding demands, both from vocal customers and internal stakeholders. SocialStrategists, or buyers of social business, need a roadmap to help guide their spendingdecisions.

Vía Enrique Burgos