The state of corporate social media in 2011

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Portada del eBookAutor Nick Johnson
Año 2011
Idioma English
Páginas 33

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The continued creation and adoption of new networks will not slow, but become more specialized over time as participants enjoy more and more niche communities. Once a chatty playground, social media tools is now the most disruptive form of communication on the planet; one that businesses need to understand, take part in and monitor, in order to grow. However, the rapid rise of adoption means that many companies are still learning the power of social media and striving to understand how it can flow into their systems. Whether to task Marketing, PR, or Customer Service with the company’s social media efforts is a difficult decision. Furthermore, in this emerging landscape it can be a challenge for companies to budget appropriately for their social media tools and campaigns.