(Requiere registro previo)
What have your customers done for you lately? Sounds like a foolish question, doesn’t it? Customers buy your products and services. You serve them, not the other way around.
But for leading enterprises across industries, customers are contributing to company success in many ways beyond making purchases. Through engagement in online communities, they identify problems and suggest possible solutions, they spark new product/service ideas by describing their experiences and their needs, and they create a positive brand experience for other customers.
In this paper, Lithium Technologies, the leading provider of Social CRM solutions to power enterprise customer networks, shares its answers to four questions:
- What is an online community?
- What does it take to create a successful community?
- What are companies doing with online communities today?
- What is the business case for online communities?
Este ebook fue compartido por Segis Palma, gracias ;)