(Requiere un tweet)
A lot of things have happened during the past few years. New media have become far more than just toys for nerds; they now have an impact on everybody’s life to a greater extent than ever before – from the cell phone in your pocket and industries fighting to survive down to your old high-school friend you block on Facebook to prevent him from bothering you every time you’re online.
We’re currently experiencing a time of change – a change during which a whole generation is evolving; this generation is growing up with an entirely new media behavior. It can’t imagine a world without new media.
Now, also, the marketing industry must adapt, since you can hardly reach this generation using means and methods from the past.
Este ebook fue compartido por @alenegriyo, gracias ;)