The Building Blocks of a Sound Social Media Policy

Coordina Radian6
Año 2012
Idioma English
Páginas 12
+info http://www.radian6.com

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You know you need a social media policy, but how do you craft a document that covers all the necessary legal ground without paralyzing your employees?

Each chapter of The Building Blocks of a Sound Social Media Policy walks you through each section you need in your policy (like “Representing the Organization Online and Handling Media Inquiries”) with helpful excerpts from social policies that Dell, Mayo Clinic, Southwest, and others have written for their own organizations.

You’ll also learn how to encourage adoption and adherence. At last, everyone across the organization can stop worrying about accidentally embarrassing the company, and instead feel the freedom to explore the wonderful world of social media.