Content Marketing ROI

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Portada del eBookCoordinan Eloqua y Kapost
Año 2012
Idioma English
Páginas 18


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Compelling content is at the core of every successful demand generation engine. Great content that is aligned to buyer stage, provides the best incentive for your prospects to convert and gives you permission to engage them further down the funnel with product information. In this eBook, we provide you with the formula to calculate your return on investment when it comes to content marketing and understand its impact on your funnel.

In this new eBook, you will learn:
- The true cost of content marketing;
- How to calculate the ROI of content in relation to other paid media;
- How to plan and organize your content according to your business goals.