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Ever wonder what a social media playbook is and why you need one? We share our guidebook to answer these questions. It will help you start your social media journey by defining a playbook, what goes into it, what you need to consider for your internal and external processes, understanding the who, what and why of conversations as well as workflow, escalation and reporting. We live and breath social conversations so it’s time to share with you information that is based on how we listen and engage. What are you waiting for? Let’s get started.