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A social media command center is a dedicated area where a company’s social media team can monitor and engage in social conversation around their brand and market. Whether it’s a state-of-the-art showpiece or a group of desks in a room, the social media command center allows for real-time monitoring of social media trends that can inform business decisions and enhance the social health of your brand. This ebook highlights 10 command centers created by large brands such as the American Red Cross, Dell and Gatorade. See pictures and videos of the command centers and learn why and how they’re utilized. If you’re interested in creating a command center of your own, click here.