Marketing in the healthcare industry can be difficult, largely due to the complexity of engaging with physicians — healthcare’s primary target audience. In many industries, the target persona generally does not wake up each morning and wonder whether the government changed the rules for getting paid overnight, for example. Physicians do. Suffice to say that marketing to the healthcare industry can get a bit complex.
Download this ebook and learn how CareCloud, a solution that enables medical practices to run their operations in the cloud, has leveraged tools like marketing automation to sharpen their marketing and accelerate their sales cycles.