The Doctor will See You Now: Lessons for Marketing in the Healthcare Industry

Coordina Marketo
Año 2013
Idioma English
Páginas 8
+info http://www.marketo.com

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Marketing in the healthcare industry can be difficult, largely due to the complexity of engaging with physicians — healthcare’s primary target audience. In many industries, the target persona generally does not wake up each morning and wonder whether the government changed the rules for getting paid overnight, for example. Physicians do. Suffice to say that marketing to the healthcare industry can get a bit complex.

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