How to Leverage Digital Marketing in the Healthcare Industry

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The widespread distribution of digital technology has changed the nature of marketing. Businesses are now moving away from the distribution of massive, shotgun-style email campaigns and implementing targeted efforts aimed at getting in touch with more focused demographics.

The healthcare industry historically has not been keeping pace with these developments. In fact, comparative research done by MarketingProfs shows it is about two years behind other industries. Healthcare marketing is falling behind in just about every aspect studied, using far more outdated techniques than other industries.